Socialive is an enterprise video creation & live streaming software company based in El Segundo, California. Our powerful yet intuitive platform makes it refreshingly easy to capture, create, and distribute video. We empower teams across the organization, including marketing, internal comms, and learning & development – and we're helping drive the video commerce revolution. Socialive customers include startups to the Fortune 100 – such as J.P. Morgan, Walmart, Pfizer, Adobe, and Audible. We're on a mission to radically simplify how the world makes video. Join us.

Our email marketing manager has superb strategic and technical ability to architect, build and run complex email campaigns. This role is for a highly strategic email marketing leader who thrives in fast-paced environments and can roll up his/her sleeves to build, deploy, and launch email initiatives quickly while also ensuring quality and complying with brand guidelines.

Responsibilities

• Define and drive preference center, subscriber, and newsletter strategy and manage execution in partnership with demand generation, marketing operations, content marketing, and design teams.
• Define and drive strategy to increase engagement across all email acquisition efforts including top-of-funnel email nurture campaigns.
• Own email communication from development through execution including content, relevancy, smart segmentation, and personalization.
• Plan, develop, and execute on an A/B testing roadmap (layout, format, frequency, copy, etc.) to continuously improve email performance.
• Manage email data maintenance, briefing, review, code/build, QA, and deployment processes for all pre-sales email/newsletter campaigns.
• Develop and present weekly, monthly, and ad hoc reporting on email performance.
• Monitor the marketplace to keep ahead of best practices and put forward perspective on best-in-class email marketing opportunities. 
• Build deeper insights into segmentation through data analysis and behavioral retargeting while also reporting on email list quality and health.
• Drive best practices with CAN-SPAM, CASL, GDPR, privacy policy compliance.

Required Knowledge and Skills:

• 5+ years of direct, hands-on experience developing email strategies, building email nurtures, and executing on campaigns. 
• Deep experience and understanding of marketing automation platforms, including Hubspot.
• Ability to synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action. 
• Superb written and oral communication skills; excellent presentation and interpersonal communication skills.
• Ability to work effectively with a spectrum of both internal team members and external vendors/partners.
• A relentlessly resourceful nature. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.