Email Marketing Associate (CRM)

| Greater LA Area

Who We Are

Zwift is a digital destination for fitness enthusiasts that’s redefining indoor exercise. We took the boring indoor routine and game-ified it, by developing an at-home training experience that connects cyclists and runners with each other around the world. We’re on a mission to make more people, more active, more often.
Launched from the sunny beaches of Long Beach, CA with offices in NYC and London, the Zwift community is active in 195 countries (yup - more countries than the United Nations) and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve… wanna join?
Who We Are Seeking

Do you have a keen sense for delivering the right message at the right time? Believe that SPAM should only come in a can? If you’re passionate about optimizing campaign open and click through rates by delivering meaningful and relevant content, we’ve got a job for you.
We’re looking for a data-driven CRM Specialist with a customer first attitude to join our email squad. Ideal candidates will have strong project management and interpersonal skills to manage the requests of multiple teams and ensure on time delivery.
As Community Communications Associate, you’ll be part of our email squad reporting directly to our Community Communications Lead. You’ll become intimate with the customer journey of each of our personas and study behavioral data to shape impactful, action-driven communications. You’ll compile Zwifter feedback for sentiment reports that help shape our actions
What You'll Do

  • Ensure relevant customer segmentation (right message, right time) by working closely with Marketing, Product, CS, and eComm teams
  • Produce detailed email campaign briefs for Creative
  • Build and optimize thoughtful email campaigns employing A/B testing
  • Help build user surveys and monitor ongoing results
  • Develop meaningful reporting and relay metrics to stakeholders on a weekly and monthly basis
  • Take part in communication strategy meetings
  • Become a Zwift meister (yes, riding or running at work is part of your job)

What We're Looking For

  • 3+ years relevant experience in email marketing
  • Superb writing skills with impeccable grammar, and ideally creative flair
  • Working knowledge in email best practices, including segmentation, deliverability, copy and design approaches, CAN-SPAM
  • Strong analytical skills, understanding of A/B testing and holdout test methodologies, ability to draw conclusions from data and take action accordingly
  • Demonstrated project management prowess and communication skills
  • A positive, can-do attitude. You’re flexible and have no problem quickly switching gears to better accommodate the needs of our team
  • Team player with an ability to work well independently and remotely at times
  • Desire to work in a fast-paced, dynamic, cross functional team environment

Bonus Points

  • Experience with Customer IO, Simon Data, and/or SendGrid marketing automation platforms
  • Working knowledge of analytical tools such as Mixpanel, Amplitude, Periscope
  • Basic SQL skills
  • Cycling, running and/or indoor training knowledge

Top reasons we think you’ll love it here

  • Great Employee Fitness Program… earn a bike!
  • Amazing office location in downtown Long Beach with spectacular views
  • Competitive Benefits (including Medical, Dental, and Vision)
  • Awesome team of talented individuals that love what they do
  • Did we mention that we ride bikes and run at work?
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • iosLanguages
    • androidLanguages
    • ReactLibraries
    • angularLibraries
    • AngularJSFrameworks

Location

Zwift is on the 18th & 19th floor, overlooking the marina and Queen Mary. You can see from Downtown LA and the Hollywood sign to Catalina island.

What are Zwift Perks + Benefits

Zwift Benefits Overview

Fitness Reimbursement plan- Earn real life cycling and running gear and equipment by participating in the Zwift video game!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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