OUTER'S MISSION 

Outer is a venture-backed startup based in Santa Monica, California on a mission to get people outside and inspire healthier, happier, and more fulfilling lives by creating innovative outdoor furniture.

THE ROLE

We are looking for an up-and-coming E-mail Marketing Coordinator to be the point person in developing Outer’s daily emails + SMS messages. You will be responsible for ideating ~15 concepts every month specific to Outer’s key audiences and goals, creating detailed copy briefs, and providing email best practice feedback to designers before building and sending the emails within our email marketing platform. You will monitor key metrics and take actionable steps to optimize performance.

Our ideal candidate will have prior experience working in an e-mail marketing platform (like Klaviyo). They should be comfortable working in a fast-paced marketing environment, taking on a variety of projects, and wearing multiple hats. They must be able to put themselves in a user’s mindset, and strategically think through the communications journey that will give the user an excellent experience. It’s important candidates feel comfortable writing and editing email copy, and can not only spot a high-quality email, but develop one.

This position reports directly to the Lifecycle Marketing Manager and is expected to work out of our Santa Monica, CA office when it re-opens.

Given the stage of Outer and the ever-evolving business strategy and needs of the company, this role will change over time. New and exciting opportunities arise every day and we are looking for candidates who will embrace and be motivated by that flexibility. This position is eligible for performance-based incentives and commissions.

WHAT YOU'LL BE DOING

• Spearhead production of daily emails
• Monitor performance metrics and optimize to ensure improved results
• Develop copy briefs and work closely with copy writers
• Guide designers to develop email layouts and provide feedback along the way
• Test new strategies and think outside-the-box to develop new ideas
• Contribute to projects related to the success metrics of other Marketing team divisions
• Research and recommend new technology platforms that could benefit the Lifecycle channel

EXPECTED RESULTS

• Consistent output of high-performing emails to convert recipients into customers and customers into repeat-purchasers
• Growth of Outer’s revenue and increased brand trust

EDUCATION & EXPERIENCE

• 1-3 years of E-mail or Lifecycle Marketing experience
• Experience using email marketing platforms (like Klaviyo), SMS marketing platforms, and Shopify
• 4-year degree preferred but not required
• Experience working in a startup company preferred
• Experience working in a team-based office environment highly preferred

SKILLS, REQUIREMENTS & ABILITIES

• Metrics-focused; ability to analyze data and report on key KPIs such as: Conversions, Open Rates, Click-Through Rates, Unsubscribe Rates
• Ability to take an email from concept to inbox
• Strong written and verbal communication skills
• Strategic understanding of brand building within the lifestyle market
• A self-starter who is proactive and dedicated to getting results
• Organized, with high attention to detail and quality
• Positive energy and ability to work in a team environment
• Love uncovering the story behind the numbers
• You thrive in a dynamic environment and are excited by a challenge
• You love Outer's mission (to bring people outside) and would have fun working on translating the brand into digital ads

ABOUT OUTER 

Outer started by creating the perfect outdoor sofa: beautiful, durable, comfortable, and innovative. We also invented a new model for retail because we believe that the furniture buying experience can be much better than stale, traditional showrooms with four walls, fluorescent lighting, and pushy salespeople. Our Neighborhood Showroom platform that turns our customers' backyards into our physical showrooms where our customers can see, touch and feel our products in a real backyard alongside a real customer (think: Airbnb meets retail). Our Co-Founder & Chief Design Officer was the former Head Furniture Designer at Pottery Barn, and our founding team brings decades of experience from Casper, IDEO, Nike, Thrive Market, Match.com, and Riot Games. Outer provides a robust total rewards package, including competitive compensation packages, medical & wellness plans, 401(k) contributions, life insurance and more.