About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary:

Reporting to VP, Media, the Director, Social Media + Influencer will be responsible for managing and growing a team of social media and influencer managers focusing on growing awareness, revenue, and client health and will act as the expert for all applicable clients. They will be accountable for driving the success of social media and influencer tactics through both internal education and external thought leadership. 

Job Responsibilities:

• Work closely with the VP, Paid Media to develop and continue to evolve the social and influencer strategy for Hawke Media  
• Act as a point of escalations for broad and complex client issues that require additional analysis and leadership  
• Prioritize and develop a strong relationship with our key social media and influencer clients 
• Develop robust content strategy for clients under the Hawke Media strategy  
• Manage and develop direct reports by providing mentorship, structured assistance, instruction, and inspiration for growth  
• Make sure best practices and processes are continually enforced for all social media and influencer activities 
• Create social content calendars and forecasts of actual business results for our clients 
• Architect data & measurement strategies to show a clear ROI from our efforts  
• Play an active role in pitches for client renewals, upsells, and new accounts when a higher-level of subject matter expertise is needed  
• Build relationships with our dedicated social media and influencer strategists to ensure team implementation of best practices and identify opportunities  

Job Skills: 

• 7+ years of experience in Social Media Marketing and Influencer Marketing  
• A history of developing business-driving integrated Social Media and Influencers programs for clients ranging from SMB to Fortune 100 and spanning B2B, B2C, eCommerce, CPG, and Retail  Must have proven track record of social media content creation and ability to grow social presence for growing brands  
• Proven experience building, growing, and managing teams 
• Ability to solve problems and identify opportunities through the use of data & analytics, market research, and strategic frameworks  
• Experience managing complex, multi-platform digital and content marketing strategies across clients  
• Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for clients  
• Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences  
• Deep understanding of agency-style business operations and how to leverage performance tactics to ensure long-term customer success and continued revenue growth  An individual who thrives in a fast-paced environment and a passion for building a new department and service offering within an agency  
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on paid media industry topics  

Hawke Core Competency Level  

Accountability (Advanced)

• Sets enhanced objectives for self and others  
• Monitors performance trends and identifies opportunities to improve standards 
• Provides regular feedback and suggests alternative approaches necessary to ensure that organizational objectives and superior standards are achieved

Communication for Results (Advanced) 

• Converses with, writes reports for, and creates/delivers presentations to all levels of colleagues and peer groups in ways that support problem solving and planning
• Seeks a consensus with business partners
• Debates opinions, tests understanding, and clarifies judgments

Problem Solving (Advanced)

• Diagnoses problems using formal problem-solving tools and techniques from multiple angles and probes underlying issues to generate multiple potential solutions 
• Proactively anticipates and prevents problems
• Devises, facilitates buy-in, makes recommendations, and guides implementation of corrective and/or preventive actions for complex issues that cross organizational boundaries and are unclear in nature

Leading Others (Advanced)

• Identifies, mentors, and raises the profile of future high performers and leaders.  Determines best approach and mediates conflict between individuals and groups. 
• Supports team members in learning from each other, being self-directed, and being responsible for their own assessment and learning. 
• Recognizes employee potential and develops reporting leadership strength. 
• Works with employees to define realistic yet challenging work goals. Helps others to resolve complex or sensitive disagreements and conflicts.

Role Based Competencies & Behaviors

• Strong leadership  focused on leading direct reports by  building foundational skills to help articulate value  including clear communication, expectation setting,  rapport building, active listening and conflict de escalation.  
• Improves processes and practices by identifying  inefficiencies and redundancies within the department. 
• Thought Leader: Through consistent feedback and coaching, offers unique  guidance with innovative ideas that inspire direct reports to push their limits. Unleashing the team's ability to improve performance, solve problems, and grow. 
• Finger on the pulse: Drive current processes, while identifying new ways to “work smart/not hard” opportunities for the department. Ensure that the department is finding ways  to stand out against industry standards in the marketplace. 
• Develops and assigns projects based on skills,  performance objectives, and development  opportunities with a focus on both sales and cross  channel collaboration. 
• Delegate and empower: Effectively delegates work to develop skills and  knowledge; ensure optimal outcomes, align work with individual, department, and  organizational goals/KPIs.