Director, Show Marketing

| Greater LA Area | Remote
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At Wave, we are defining the future of virtual entertainment. Our company sits at the intersection of music, gaming, and entertainment. We know that today’s music audience wants to be part of the experience and our goal is to create a first-of-its-kind virtual experience for the next generation of concert-goers. Wave concerts are live, immersive, interactive and social experiences. We elevate the live music streaming landscape through innovative broadcasting technology and an immersive product experience to help fans and artists more deeply connect with each and express themselves in new and innovative ways. 

The Show Marketing Team is responsible for promoting and driving attendance to Wave shows. The Director, Show Marketing - reporting into the Chief Marketing Officer - will be responsible for developing the overall marketing strategy and campaign execution for Wave shows. This role will be artist-facing and partner closely with cross-functional teams across Creative, Production, A&R, and Growth Marketing.

Responsibilities:

  • Develop and own marketing strategy for all Wave shows and be able to communicate strategy and results across the broader organization
  • Guide successful execution of marketing campaigns, including defining campaign intent, key beats, and owned/earned/paid media tactics
  • Drive towards goals established by the Wave leadership team while also identifying show-specific KPIs to measure the effectiveness of campaign strategies and tactics
  • Collaborate closely with cross-functional partners including Creative, Social, Production, A&R, Growth Marketing, and Product teams.
  • Develop effective working relationships with artists, reps, and labels and manage internal and external approval process for show marketing assets in close partnership with the A&R team
  • Manage overall show budget and maximize effectiveness of campaigns within budget
  • Be a founding member of the marketing team and build out a team of direct reports to provide end-to-end execution of show campaigns

Desired Experience, Skills & Personal Qualities:

  • 10+ years of marketing experience, preferably at an entertainment, gaming, or music company or creative agency
  • 5+ years of experience in digital or social media marketing preferred
  • Experience running campaigns - particularly in the music or entertainment space.
  • Proven track record of developing breakthrough and innovative marketing campaigns in the social and digital space.
  • Experience working with high-profile talent 
  • Strong project management and analytical thinking skills
  • Experience managing media and creative agencies
  • Ability to think across platforms and channels to create tailored tactics for each channel
  • Familiarity with the latest trends, technologies, and methodologies in marketing, content creation, and social media
  • Ability to be self-directed and operate in an entrepreneurial environment that can be ambiguous and continuously evolving
  • Strong oral/written communicator and collaborator

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • PythonLanguages
    • UnityLanguages
    • PhotoshopDesign
    • MayaDesign
    • HoudiniDesign
    • ConfluenceManagement
    • JIRAManagement

Location

3381 Robertson Place, Los Angeles, CA 90034

An Insider's view of Wave

What’s the vibe like in the office?

Wave is the most positive job environment I've ever been in. Everyone I work with is very supportive of my work and my lifestyle (LGBTQ+). We enjoy being able to go to lunch together, hang out in Zoom after work, and collaborating on personal music and art projects. When you're Wave, you're family.

Natti

Community Manager / IT Associate

What makes someone successful on your team?

The music team at Wave is small but mighty. Success on our team requires folks to take initiative and step up as leaders, but also work efficiently as a team. We are authentic music lovers who operate with an artist-first mentality, but also balance insights from our Business Development and Marketing to ensure that we reach company goals together.

Valerie

Content Coordinator

What are Wave Perks + Benefits

Culture
Friends outside of work
Open door policy
Team owned deliverables
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
We offer stock options with all full time employment offers that vests on a standard 4 year schedule after a first year cliff.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We require all full time employees to take at least 2 weeks of vacation per year.
Perks & Discounts
Casual Dress
Relocation Assistance
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