Marketing Director, Media & Entertainment
Who We Are
We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.
Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from “in” to “on” to “out of the loop” to help them accelerate workflows, save time and costs, and uncover new insights and opportunities.
We're looking for a marketing ace from the media and entertainment industry who will drive market awareness, build cross-product go-to-market strategy, and take on comprehensive marketing ownership of Veritone’s existing and new AI-native software applications used by major media and entertainment companies. You'll be responsible for developing and executing market strategy, messaging, sales/partner enablement materials, partner strategies, and PR and demand generation plans. Our applications and solutions help global brands, radio and TV broadcasters, podcasters, social influencers, and other media companies and personalities manage, discover, distribute, and monetize massive volumes of audio and video content, measure advertising efficacy, and even securely clone and monetize voice. You will also launch and grow emerging AI technologies that will transform not just the media & entertainment industry but the world as we know it.
What You’ll Do
- Define and execute a go-to-market strategy for profitable growth of our AI-based applications and solutions for media and entertainment
- Manage product launch process for new features and solutions
- Develop customer-facing marketing materials and sales enablement materials
- Create and execute demand generation and PR strategies
- Monitor competitive landscape and create battlecards for sales use
- Assist sales team as needed to develop and close opportunities
- Build and maintain strong relationships with customers and partners for offering communication and feedback
- Responsible for ongoing communication with major market analysts including Gartner and Forrester
What You'll Need
- At least 7 years of software marketing experience
- Media and entertainment B-to-B marketing experience
- Experience defining go-to-market strategy, and launching products to market
- Positioning and messaging, presentation, and marketing communications skills a must
- Ability to define, drive, and measure demand generation and PR programs
- Collaborative and communicative, whether externally or internally, and across multi-disciplinary functions
- Excellent prioritization and time management skills
- Ability to travel up to 25% of the time, as needed
- BA/BS degree
Bonus Points If
- Software product marketing management experience
- Degree in computer science, engineering, or marketing
Working At Veritone
https://vimeo.com/339909527
What’s In It For You
- A competitive compensation package.
- A remote-first, flexible work environment.
- Stock Options.
- Flexible Time Off.
- Quality benefits: medical, dental, vision, 401K.
- An opportunity to be a part of the next big thing in artificial intelligence!
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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