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Director of Marketing, User Acquisition

| Venice
As the Director of Marketing, you will lead the strategy, buying and execution of our online marketing campaigns to drive customer acquisitions across multiple verticals including but not limited to auto, health, finance, and technology.
You will be directly responsible for the campaigns' success and will manage the day to day communications, process, and operations of the display or search channel. Strong industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success. This role will be accountable for meeting traffic, revenue, ad spend and ROI targets.
If you are the type of person who gets stuff done and wants to work in a fast paced environment, then this is the perfect opportunity with limitless growth potential.

The Role You Will Have

  • Direct the media testing strategy and prioritize based on revenue potential
  • Lead the day-to- day management and optimization of digital advertising campaigns including bid management, ad copy, implementation, monitoring, landing pages testing, and ongoing optimization
  • Work with cross-functional teams in Product, Analytics and Engineering to increase conversion rates, customer retention and value
  • Leverage the creative and content team to develop assets and drive the creative testing roadmap
  • Develop and improve daily, weekly, monthly reporting dashboard to monitor and adjust key marketing programs in order to maximize growth
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Attract, hire and retain highly skilled analysts
  • Stay ahead of industry trends and leverage emerging capabilities in the digital landscape

What You Will Bring

  • 8+ years of extensive experience driving growth and user acquisition via SEM, Paid Social, Display Marketing, Email and Affiliate Marketing
  • Proven track record of success of establishing customer acquisition programs for new products and expanding programs to a sizable budget
  • Demonstrated understanding of how to optimize for consumer revenue (cohorts, LTV) and behavior
  • Exceptionally-detailed knowledge of A/B, multi-variant testing and ROI analysis for landing page optimization and ad copy testing
  • Creative problem solver with a balance of strategic thinking and detailed execution
  • Exceptional analytical abilities with a high attention to details
  • Strong time-management skills
  • Excellent written and verbal communication skills
  • Self-starter mentality with drive to succeed
  • Proficiency in Excel is a must. Experience in SQL a plus
  • Bachelor’s degree in a quantitative field (e.g. economics, statistics)
  • Experience with A/B testing platforms (e.g. Optimizely, VWO)
  • Experience with CPI (cost per install) and affiliate networks
  • Familiarity with marketing management tools (e.g. Marin, Kenshoo, Nanigans)
  • Advance user knowledge of Google Analytics or similar

What We Have to Offer

  • Free Uber/Lyft to and from work every day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited Paid Sick Time, Competitive PTO and Benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

1501 Main Street, Venice, CA 90291

An Insider's view of System1

How would you describe the company’s work-life balance?

Of all the companies I have worked, System1 has the best work-life balance. There’s a minimum number of last-minute requests and you get to work on projects on a consistent pace. I work on my own schedule and have control of my time after work. I do get pinged occasionally after work for emergencies but that’s part of being a software engineer!

Xiang

Software Engineer

What does your typical day look like?

I definitely never have the same day twice! I truly look forward to going to work and a big part of that is the variety of projects I get to work on and people I get to work with. While I love digging in on the latest anomaly in the data, I’m also a people person, and this role is really the perfect balance of screen time and face-to-face time.

Alli

Account Analyst

How does the company support your career growth?

Since joining System1, I've grown in both my technical abilities as well as my interpersonal abilities. I've been given the opportunity to steer a complex migration that spans across teams and then provided with the freedom to pursue solutions that have a real impact on the daily operations of our engineering team.

Jaime

DevOps Engineer

What are System1 Perks + Benefits

System1 Benefits Overview

-Free Uber/Lyft to and from work every day!
-Collegial and collaborative team with highly intelligent and motivated coworkers
-Cross-team lunches and demos to foster learning
-Unlimited Paid Sick Time, Competitive PTO and Benefits package
-Catered meals and fully stocked kitchen
-Weekly happy hour at various bars, restaurants, and venues across Los Angeles
-Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
-Competitive Relocation Package
-Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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