OUTER'S MISSION 

Outer is a venture-backed startup based in Santa Monica, California on a mission to get people outside and inspire healthier, happier, and more fulfilling lives by creating innovative outdoor furniture.

We are looking for a full-time Director of Growth Marketing who's passionate about data, analytics, and growing a thriving digitally native brand. 

You Are: 

Inquisitive, analytical, detail-oriented, and love uncovering the story behind the numbers. You thrive in a dynamic environment and are excited by a challenge. You are a data-oriented growth marketing professional with experience working in fast-paced entrepreneurial environments in the consumer space. Your specialties include data analytics, paid channels, and attribution. 

You love Outer's mission (to bring people outside) and would have fun taking the brand to the next level and achieving aggressive growth multiples.

Description: 

User acquisition at a high-growth, venture-backed startup is a critical and visible position within the company. You will be running Growth Marketing by strategizing, launching, and growing new performance marketing programs on and offline, and overseeing the Growth Marketing team.

Outer’s approach to user acquisition is brand-response-- a blend of brand and direct response marketing; all creative needs to translate the brand identity.

We believe data is the “where” and creativity is the “how.”

This role reports to the VP of Marketing

User Aquisition:

• Grow new customers and revenue, on an ROI+ basis
• Drive users to visit Outer Neighborhood Showrooms
• Oversee digital media campaign strategy from concept to impact, hitting targets within budget

Channel Strategy and Management

• Develop strategy and manage outcomes across core growth channels such as: Facebook, Google, Pinterest, Affiliates, Sponsored Content, Direct Mail, Podcast, and more. 
• Assess channel contributions to overall growth volume and efficiency and make key decisions about spend allocation across channels.
• Identify novel opportunities to efficiently achieve growth. We invite innovative thinking!

Reporting and Analysis

• Approach reporting and analysis from a methodical, strategic mindset; instill analytical rigor and methodical testing within the team.
• Partner with key stakeholders to identify key growth indicators and ensure all growth metrics are measurable, accurate, and available for a variety of analysis. Own growth reporting and responsibility for key metrics such as: lead capture, CAC, LTV, ROAS, CVR, etc.
• Work with key stakeholders to evolve our current approach to incrementality, and attribution for both long and short purchase cycles.
• Utilize quantitative data and qualitative insights to identify trends and customer motivations; utilize these insights to test hypotheses and scale wins across the customer journey.

Brand

• Ensure brand consistency across all channels
• Stay abreast of market trends, and understand the dtc, marketplace, and eco-conscious landscape to best position the Outer brand.

Education and Experience Required

• College degree
• 5-7 years of growth marketing experience (primarily digital)Experience running ads via their native platforms (vs. an agency) for a digitally native consumer company that measures performance based on ROI/ROAS/CAC
• Experience owning and reporting on key KPIs to executives such as: CAC, LTV, ROAS, etc.
• Experience running clean a/b creative and audience tests
• Knowledge of the Microsoft Office suite, especially Excel

Skills and Abilities Required

• An inquisitive mind – not satisfied with the status quo
• A self-starter who is proactive and dedicated to getting results
• Proven ability to prioritize in a fast-paced environment
• You are comfortable working with gut instinct in the face of a lack of data; not all decisions can be made solely with numbers and can blend art with science
• Additional points for: Working on growing a marketplace model

ABOUT OUTER

Outer started by creating the perfect outdoor sofa: beautiful, durable, comfortable, and innovative. We also invented a new model for retail because we believe that the furniture buying experience can be much better than stale, traditional showrooms with four walls, fluorescent lighting, and pushy salespeople. Our Neighborhood Showroom platform turns our customers' backyards into our physical showrooms where our customers can see, touch, and feel our products in a real backyard alongside a real customer (think: Airbnb meets retail).

Our Co-Founder & Chief Design Officer was the former Head Furniture Designer at Pottery Barn, and our founding team brings decades of experience from Casper, IDEO, Nike, Thrive Market, Match.com, and Riot Games.

WHAT WE PROVIDE IN RETURN 

Outer provides a robust total rewards package, including competitive compensation packages, unlimited PTO, medical & wellness plans, 401(k), life insurance, and more.

Outer is an equal opportunity employer, and we value diverse voices, backgrounds, and perspectives on our team. We don’t discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.