FabFitFun is looking for a Director, CRM to join our team! Reporting to our Head of Customer Engagement/Editorial, this position will be based in the Greater Los Angeles area.

This person will oversee our CRM team, as well as drive strategy for our omni-channel expansion in order to engage members and improve retention and growth. At the Director level, this leader will also have the opportunity to collaborate with senior cross-functional stakeholders on company-wide initiatives. 

Ideal candidates will have previous CRM leadership experience within an e-commerce/B2C environment, as well proven ability to manage and develop a growing team.

What You’ll Do:

• Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email, in-app push, and SMS)
• Collaborate with Product and Engineering to develop/implement/improve the necessary systems/tools to achieve the collective CRM vision
• Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best member experience.
• Optimize existing channel strategies as we expand the membership, including onboarding workflows, triggered campaigns, increased personalization, targeted segmentation, etc
• Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
• Foster development for direct reports and full CRM team to ensure individual growth
• Oversee compliance with CAN-SPAM and GDPR regulations as the membership expands globally

What You’ll Bring:

• 8+ years of marketing experience including senior level experience in CRM (preferably within an e-commerce, B2C environment)
• Proven experience growing channel strategies for email, push, and SMS
• Knowledge of CRM platforms (preferably Iterable or comparable platform) 
• Strong leadership skills with experience in hiring, managing, and developing a team of at least 5 or more
• Highly data-driven with ability to interpret data into actionable programs to meet company goals 
• Strong collaboration skills and experience working across senior level stakeholders 
• Committed to putting the member and member experience first when accomplishing company goals

What You’ll Get:

• Amazing benefits including medical, dental, vision, FSA, and pet insurance
• 401K match program
• Open/Flexible PTO policy - we trust our employees to manage their time!
• Monthly cell phone reimbursement
• Monthly work from home stipend while the company is temporarily remote
• Donation matching program
• Free FabFitFun subscription and quarterly credit in our e-commerce Add-Ons store