Director of Content Promotion

| Santa Monica
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $25 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
GoodRx is seeking a leader for our editorial promotions team to ensure that our high-quality consumer healthcare content achieves the widest possible reach. In this role, you’ll help shepherd the brand’s evolving tone and voice across every medium.
The Director of Content Promotion oversees all content marketing initiatives across multiple platforms and formats in an effort to drive demonstrable increases in traffic, advertising revenue, engagement and conversion.
You should be an expert in all aspects of content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates across the company to define the brand story and vision for our editorial product. The job of the Director of Promotions is to work hand-in-hand with our editorial leadership to develop content initiatives and processes.
You’ll be a part of our growing, cross-functional team, working alongside world-class writers, product managers, designers, engineers, and subject matter experts who are collaborating to solve meaningful health problems for millions of people each month. 
This position works closely with others throughout the organization to identify opportunities and maximize the visibility of our growing business as online consumer health information continues to evolve.

Responsibilities:

  • Ensure all content is on-brand and optimized for search and user experience for all channels of content including online, social media, newsletter, mobile, and video.
  • Collaboratively map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for our brand and why. Continuous evolution of our strategy is a must.
  • Conduct ongoing usability tests to gauge content effectiveness. Supervise gathering of data and analytics and make recommendations based on those results.
  • Work with content producers and owners to revise and measure particular content and marketing goals.
  • Develop standards, systems and best practices for content distribution, maintenance, content retrieval and content repurposing.
  • Conduct periodic competitive audits.
  • Work closely with our Art Director on all creative and branding initiatives to ensure a consistent, effective marketing effort.

Requirements:

  • Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA is a plus.
  • 5-10 years of experience as a leader in multichannel content creation
  • Experience with creating compelling messages for specific target demographics.
  • Management experience including hiring, managing, performance reviews, etc.
  • Audience development and syndication strategies experience a plus.
  • A mindset that combines marketing and publishing, with the most important aspect being to put the reader first.
  • Stellar organizational skills and the ability to project manage against deadlines.
  • Deep understanding of and interest in analytics, data, insights, and trends.
  • Familiarity with medical science, nutrition science, terminology, and research studies.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $25 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
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    • PythonLanguages
    • RLanguages
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    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our brand new office is located at the Pen Factory. Onsite parking is provided. Also accessible by the light rail Metro Expo Line.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

How does the company support your career growth?

GoodRx has been like a family to me. I started as an intern while finishing grad school and never left. I’ve been fortunate to be surrounded by some inspiring and talented leaders who have given me the opportunity to work on a multitude of engineering projects across the business. I’ve now come full circle, managing a team where I first started on!

David Pair

Engineering Manager

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Agile Delivery Lead

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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