Director of Consumer Insights
Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.
The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.
Sidecar Health has raised more than $175M from top-tier investors. The company is currently valued at over $1B—and growing quickly. Our membership has increased sharply in the two short years we’ve been on the market, and we’re poised for rapid growth over the coming year.
If you want to use your talents to transform healthcare in the United States, come join us!
About the Role
The Director of Consumer Insights will spearhead Sidecar Health’s ongoing effort to understand and deliver against changing consumer attitudes about healthcare and health insurance. This critical role will inform Sidecar Health’s marketing and product efforts, including current and future GTM initiatives. Reporting into the Senior Director, Brand Marketing, the role will manage outside specialist researchers and agencies on insights-related projects (e.g., customer segmentation, member satisfaction, awareness tracking, pricing research) and bring new outside marketing experts to the table when necessary.
What You'll Do
- Lead critical qualitative and quantitative research studies to understand the "why" behind consumer attitudes and decisions related to healthcare and health insurance
- Develop consumer segments and personas for each major health insurance category: uninsured, ACA, Medicare, etc.
- Manage ongoing longitudinal studies (brand tracker, customer satisfaction) and develop briefings and other ways to syndicate data to relevant Sidecar Health teams (e.g., marketing, product, leadership)
- Work with various departments to create and execute ad hoc studies (or repurpose previous research) to answer critical, timely product and business decisions
- Summarize information and share with key members of the company (marketing team, member care team, product team, executive leadership)
- Serve as the credible, in-house expert when it comes to consumer attitudes
- Manage a roster of specialized research firms and also be capable of designing and executing basic studies using online survey tools
- Source and manage syndicated research, and summarize key findings for senior team members
What You'll Bring
- 6+ years experience in marketing research at a well-known company or marketing research firm
- Deep understanding of quantitative marketing research techniques (e.g., conjoint studies, max-diff, segmentation, etc.)
- Great presenter, ability to distill complex studies into simple findings, ability to share data and use data to make decisions
- Comfort with both qualitative and quantitative marketing approaches
- Good bench of third party research firms to help structure and conduct specific analyses
What You'll Get
- Competitive salary, bonus opportunity, and equity package
- Comprehensive Medical, Dental, and Vision benefits
- A 401k retirement plan
- Paid vacation and company holidays
- Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.
#BI-Remote
Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.