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Director, Brand Marketing

| Greater LA Area

FabFitFun is looking for a Director of Brand Marketing to join our growing Marketing team. Reporting to the Vice President, Marketing this person will help us grow and scale the FabFitFun brand. You are responsible for building a strong and distinct brand in the minds and hearts of our consumers. Candidates should have deep experience in both brand building and brand development, strong skills in developing marketing strategies and plans, a knack for effective storytelling, and a love of consumer insights.

Additionally, you should be a self-motivator and highly collaborative, with a strong ability to work across the organization to bring multi-departmental teams together to drive high visibility projects under tight deadlines.

Day-to-Day, You Will:

  • Lead the development of the integrated marketing communication plan, including the communication objectives, the organizing concept that brings critical elements of the plan together, and the marketing channel mix. Additionally, you will lead the execution of a marketing calendar and specific marketing campaigns and tactics.
  • Own and manage insights-driven creative and marketing briefs, and lead go-to-market plans for new product launches, campaigns and activations
  • Drive approach and process to guarantee high impact and effective speed to market for all campaigns and marketing content, balancing inspiration with rigor
  • Lead the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment
  • Partner with our internal creative and content department, performance marketing team, as well as our public relations and events team to develop engaging storytelling and creative assets across the marketing mix, including paid, owned, and earned media channels
  • Increase brand awareness in both existing and new markets
  • Identify clear audience strategies to evolve and grow our customer base

You Have:

  • 8-10+ years of marketing experience, ideally in a strategic or creative agency for fast moving start-up environment
  • Experience building innovative brands and GTM campaigns
  • Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media content, etc.
  • Exceptional presentation skills, interpersonal skills, and respect for process/principles
  • 3+ years of experience leading, growing and managing a team
  • Ability to work in a collaborative, cross-functional organization
  • A strong sense of creativity and understanding of the creative process while incorporating analytical rigor to campaigns
  • An obsession with creating impactful consumer-centric experiences

What You’ll Get:

  • Daily impact on one of the fastest growing companies in the US that is revolutionizing e-Commerce
  • Comprehensive benefits with medical, dental & vision coverage and a newly rolled-out 401K
  • Generous vacation policy
  • Free annual FabFitFun subscription and quarterly add-ons credit
  • Catered meals 3x/week with kitchen stocked with great snacks and drinks
  • Paid parking
  • Fun and friendly culture
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • WrikeManagement
    • SalesforceCRM
    • IterableEmail

Location

In the heart of West Hollywood! Close to many staples of the LA area including The Beverly Center, The Grove and popular restaurants and bars.

What are FabFitFun, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Stocked Kitchen
Stocked kitchen with amazing snacks that suit both looking for something healthy or a sweet treat in the afternoon. Kombucha & cold brew also on tap!
Some Meals Provided
FabFitFun offers 3 catered a meals a week at our HQ in West Hollywood. Breakfast provided on Monday, while Lunch is provided on Tuesday and Friday.
Parking
Paid parking available for all of our employees with a paid parking incentive for those who commute to the office and don't require a parking spot or vouchers.
Pet Friendly
Dog friendly office!
Fitness Subsidies
You will have access to our online digital streaming platform (FabFitFun TV) that hosts a library of online fitness classes from top studies. Also hosted fitness classes every quarter in nearby gyms.

Additional Perks + Benefits

Generous compensation package and extensive benefits. 12 weeks’ paid parental leave. Free FabFitFun subscription and tons of beauty freebies! Daily impact on personalizing the FabFitFun member experience.

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