Digital Media Operations Specialist

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At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

 What You’ll Do:

Consumer Responsibilities: 

  • Responsible for end-to-end online paid digital campaigns across multiple platforms

    • Buying via DSPs, AdWords, Facebook, LinkedIn

    • Uploading/trafficking ads using Google Campaign Manager

  • Provide ongoing reporting and media optimization recommendations

  • Maintain best practices across all campaigns

  • Outline testing roadmap for paid channels to evaluate: creative, audience, frequency, budget allocation and bid strategies

  • Ensure proper tracking and work closely with analytics to launch new tags and tracking as-needed

  • Work closely with Business Analytics team on key projects for the business.

  • Identify areas of growth or potential tests/beta opportunities

  • Create PPT dashboards for analytics and insights 

  • Provide insightful and actionable learns from campaigns 

  • Regularly monitor and reconcile campaign delivery

  • Adjust rotations to ensure creative weighting and flighting are at peak levels

  • Ensure campaigns deliver on pace and in full

  • Ensure budgets and campaigns are pacing accordingly

  • Collaborate with key agency partners to ensure the flawless execution of digital media campaigns

  • Support creative coordination where identified as necessary by the Director of Integrated Marketing 

Business to Business Responsibilities: 

  • Work as part of the brand marketing team and focus your efforts on helping grow the Edmunds business on both B2B and B2C

  • Place ads for B2B directly with publishers and via predetermined platforms

  • Work with the creative team to optimize creative per key insights/findings

  • Work with the B2B Manager to identify new ways to place or reach targeted audiences

  • Develop and execute audience growth plans via manual or preset tacks

  • Coordinate or support B2B tasks as needed 

What You Need:

  • Understanding of digital marketing and operations

  • Bachelor’s degree

  • 3-5 year of experience in Digital Media Operations role (agency side a plus)

  • Experience with ad serving platforms, such as DCM, OAS, DFA, PointRoll, Sizmek, Mail Chimp

  • OEM vertical experience is a plus

  • Strong critical thinking and proactive problem solving skills

  • Experience with Microsoft Office Suite, particularly in Excel and PowerPoint

  • Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus

  • Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands

  • Impeccable written and verbal communication skills a must

  • Must be a self-starter, able to work independently and in a team environment

  • Knowledge of basic HTML

  • Experience with programmatic and paid search marketing a plus

  • Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager

 Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!


Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DockerFrameworks
    • GraphQLFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TerraformFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • NoSQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • DynamoDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Director, Software Engineering

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

How does the company support your career growth?

At Edmunds, there are few barriers — communicating across the organization feels safe and encouraged. This open-door policy has given me the opportunity to participate in cross-functional projects, gain exposure to different teams and learn from a diverse group of leaders.

Christina

Manager, Client Success

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Edmunds Benefits Overview

We could tell you all our benefits. But then we'd have to hire you.

Our Santa Monica "EdQuarters" is located just two miles from the beach and less than 12 miles from LAX. The office's custom automotive themed designs and enviable amenities create a work environment unlike anything else in the L.A. Area.

We focus on results, not hours. We offer flexible time off as well as 13 paid holidays. Our team enjoys free gourmet coffee and snacks, fresh fruit and many other amenities.

Culture
Volunteer in local community
Volunteer hours contributed by employees and their eligible family members are matched 1:1 with a $15 donation for every hour. In addition, a Board Service program is offered which supports employe
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
President's club
Employee awards
Flexible work schedule
Edmunds provides a flexible environment to work in the most effective and efficient way for you.
Remote work program
Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Interview training, which highlights the importance of diversity and brings attention to unconscious bias during the recruiting process.
Diversity manifesto
Diversity employee resource groups
We launched ERGs at Edmunds, which allows employees with a particular commonality or interest to share a space, support each other and spread awareness.
Hiring practices that promote diversity
We conduct interview training for all our hiring teams, which highlights the importance of diversity and brings attention to unconscious bias during the recruiting process.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Employees can fund healthcare and dependent care flexible spending accounts (FSAs) through payroll deductions to pay for qualifying expenses with pre-tax money.
Disability insurance
Edmunds pays 100% of the premium cost for employee disability income protection coverage of 70% of base salary up to the plan limits.
Dental insurance
Choose from two comprehensive PPO options (including one with orthodontia coverage).
Vision insurance
Two options are available. The free option covers annual exams, and the other includes annual exams and lenses/frames or contacts annually.
Health insurance
Multiple comprehensive PPO and HMO (California only) options are available. All include doctor, hospital and prescription coverage. Edmunds pays 70–100% of the medical insurance premium cost.
Life insurance
Edmunds pays 100% of the premium cost for employee life and AD&D coverage of one and a half times employee’s base salary, up to $450,000. Employees can purchase supplemental life up to five times
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Edmunds matches pre-tax and Roth 401(k) contributions at 100%, up to 6% of eligible salary (up to IRS limit), with immediate vesting.
Employee stock purchase plan
Eligible Edmunds employees can purchase shares of CarMax stock through convenient payroll deductions and receive a 15% Company matching contribution.
Charitable contribution matching
Edmunds supports the causes our employees hold dear. In partnership with CarMax, donations to qualified organizations are matched up to $5,000 per year.
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Based on tenure, employees who are primary caregivers may qualify for up to four months of paid leave for the birth or adoption of a child, and non-primary caregivers may qualify for up to one month.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Our Social Impact Paid Time Off Policy encourages employees to dedicate time to contribute to positive social change.
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Employees have the option to lower commuting costs by using pre-tax dollars through payroll deductions to pay for qualified transportation expenses like transit passes, ridesharing and parking.
Company-sponsored outings
Free snacks and drinks
Our team and visitors enjoy free gourmet coffee and snacks, daily deliveries of fresh fruit, a frozen yogurt machine with toppings bar, in addition to other complimentary food and beverage options.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Edmunds encourages physical fitness and reimburses 50% of individual fees up to $37.50 per month for qualifying facilities and activities.
Mother's room
Professional Development
Job training & conferences
Tuition reimbursement
Edmunds offers reimbursement for qualified educational activities that further an employee’s professional development.
Lunch and learns
Promote from within

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