Digital Media Operations Specialist
At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!
What You’ll Do:
Consumer Responsibilities:
Responsible for end-to-end online paid digital campaigns across multiple platforms
Buying via DSPs, AdWords, Facebook, LinkedIn
Uploading/trafficking ads using Google Campaign Manager
Provide ongoing reporting and media optimization recommendations
Maintain best practices across all campaigns
Outline testing roadmap for paid channels to evaluate: creative, audience, frequency, budget allocation and bid strategies
Ensure proper tracking and work closely with analytics to launch new tags and tracking as-needed
Work closely with Business Analytics team on key projects for the business.
Identify areas of growth or potential tests/beta opportunities
Create PPT dashboards for analytics and insights
Provide insightful and actionable learns from campaigns
Regularly monitor and reconcile campaign delivery
Adjust rotations to ensure creative weighting and flighting are at peak levels
Ensure campaigns deliver on pace and in full
Ensure budgets and campaigns are pacing accordingly
Collaborate with key agency partners to ensure the flawless execution of digital media campaigns
Support creative coordination where identified as necessary by the Director of Integrated Marketing
Business to Business Responsibilities:
Work as part of the brand marketing team and focus your efforts on helping grow the Edmunds business on both B2B and B2C
Place ads for B2B directly with publishers and via predetermined platforms
Work with the creative team to optimize creative per key insights/findings
Work with the B2B Manager to identify new ways to place or reach targeted audiences
Develop and execute audience growth plans via manual or preset tacks
Coordinate or support B2B tasks as needed
What You Need:
Understanding of digital marketing and operations
Bachelor’s degree
3-5 year of experience in Digital Media Operations role (agency side a plus)
Experience with ad serving platforms, such as DCM, OAS, DFA, PointRoll, Sizmek, Mail Chimp
OEM vertical experience is a plus
Strong critical thinking and proactive problem solving skills
Experience with Microsoft Office Suite, particularly in Excel and PowerPoint
Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus
Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands
Impeccable written and verbal communication skills a must
Must be a self-starter, able to work independently and in a team environment
Knowledge of basic HTML
Experience with programmatic and paid search marketing a plus
Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager
Working @ Edmunds.com:
Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!
Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.