If it tells you where, it’s probably built on Foursquare!

Demand Generation Marketing Manager at Foursquare (Remote)

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Employer Provided Salary: $76,000-$110,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

About Foursquare 

Foursquare is the leading independent location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by the world’s largest enterprises and most recognizable brands.

About the Position

Foursquare is looking for a Demand Generation Marketing Manager to join our team! 

The Demand Generation Marketing Manager will be a critical role on the Marketing Operations team to help drive measurable business results. You'll be responsible for developing and executing B2B marketing campaigns to generate qualified pipeline and increase customer retention. 

You'll work closely with the SDR and Sales teams to align on target accounts, quarterly goals and opportunities where marketing can help influence and close a deal. The ideal candidate will have a passion for strategic thinking and leverage best-in-class technology to execute multi-channel campaigns, build reports to measure success and ultimately extract campaign insights for continued optimization. In this role you will work with stakeholders across Sales, Product Marketing, Creative, B2B Marketing, RevOps and Web Engineering. The Demand Generation Specialist will report to the VP of Marketing Operations and work closely with Senior Manager, Marketing Operations.

In this role, you’ll 

  • Develop and execute a multi-channel demand generation strategy to generate qualified leads for the SDR and Sales teams - from paid digital advertising and media to search, you’ll be responsible for helping to develop Foursquare’s demand generation campaign program.  
  • Campaigning across email, nurture, webinar, content syndication and more paid social, SEM, direct mail, and events with the goal of fulfilling Nurture > MQL and MQL to sales through to pipeline results.
  • Develop campaigns designed for relevant segments based on title/and purchase vs decision-making input, vertical, and stage in buyer journey - monitoring metrics
  • Partner with Product Marketing and B2B Marketing to conceptualize content for campaigns and ensure messaging is consistent across all channels
  • Analyze campaign results, implement optimizations, and identify incremental campaign opportunities
  • Manage and partner with agencies and freelancers who act as an extension of the team to execute campaigns
  • Optimized user journeys (using segments developed by Marketing Ops) - improving our onboarding process / MQL from nurture and evaluate our user journey through retention streams.

What you’ll need 

  • B2B Tech Background 
  • Experience in delivering against goals for MQL, Qualified leads and pipeline influence
  • Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
  • Experience marketing to a technical audience
  • Analytical with a strong attention to detail
  • Ability to operate independently and effectively to manage multiple projects and deadlines
  • 5+ years of experience in marketing demand generation and B2B marketing role
  • Experience in Marketo (required), Hubspot, Knak, Salesforce, Google Analytics
  • Experience working in a project management tool such as Canva, JIRA, Workfront, etc
  • Experience with 6Sense (highly preferred) 
  • Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!

At Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards.  Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.

The annual total cash compensation range is $76,000-$110,000 however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location. 

Salary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!

Benefits and Perks

  • Fully Flexible Workplace - work from home, one of our offices or a combination of the two!
  • Unlimited PTO - rest and recharge when you need it!
  • Industry Leading Healthcare - comprehensive and competitive health, vision, dental, life insurance
  • Savings and Investments - 401(k) with company match
  • Home Office Setup - you get all necessary hardware and internet reimbursement 
  • Family Planning and Fertility Programs - programs via Carrot and Maven
  • Employee Resource Groups - to help you stay connected

Things to know…

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

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What are Foursquare Perks + Benefits

Foursquare Benefits Overview

Learning and development programs from ICs to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

And much more!

Team based strategic planning
Open office floor plan
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available

Additional Perks + Benefits

Full coverage for medical, dental, and vision insurance · Flexible vacation and sick days · Competitive salaries and equity packages · Discounted gym memberships and $50/month gym reimbursement · Subsidized dinner every night, delicious catered lunches, and tons of fattening snacks

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