Content Marketing Specialist, Client Lifecycle

| Greater LA Area
Are you an experienced Content Marketing Specialist, who has a passion for creating high-quality, B2B client-facing content? We’re looking for a strategic, creative, analytical marketer who is obsessed with writing and developing content that nurtures and supports ChowNow’s live restaurant partners. If this sounds like you, then we might have the perfect opportunity for you! 
About the Team:
ChowNow is unique among tech startups in the restaurant space. We power branded online ordering systems for independent restaurants across North America – via websites, Facebook, Google, and through branded iOS and Android apps – and we do it all for a reasonable monthly fee regardless of order volume. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners. And the same goes for our workplace. 
Diversity, teamwork, and mutual respect are among our core company values. And we pride ourselves on giving our teams plenty of opportunities to make their mark. To date we’ve created over 11,000 apps for our restaurant partners – something that’s never been done before in our category. And as we expand to new markets, further spreading the word about the ChowNow difference, those opportunities to create, build, and grow will only increase. If this sounds like the kind of workplace, and the kind of mission, that appeals to you, we’d love to talk. 
Learn more by checking out our reviews on Glassdoor (they’re excellent). Together we can preserve neighborhood flavor, one restaurant at a time.
About the Position:
As our Content Marketing Specialist, you will be responsible for managing a robust pipeline of content aligned with a restaurant client’s lifecycle on the ChowNow platform. Your focus will be on the strategic and hands-on development of automated outbound emails, whitepapers, case studies, and landing pages, that will nurture our live clients and leads to an increase in upsells and client engagement and a decrease in client churn. Note: This role is not responsible for creating content aimed at acquiring new customers.
As the Content Marketing Specialist - Client Lifecycle, you will work from our Los Angeles Headquarters and report to the Marketing Program Manager; No Direct Reports

Within 30 Days You’ll:

  • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Gain an in-depth understanding of ChowNow’s current content landscape through a comprehensive content training and audit
  • Shadow members of the Restaurant Performance team to understand client pain points and the proactive/reactive tactics that lead to client success
  • Demonstrate your grasp of ChowNow’s brand style and voice by writing two upsell emails focused on facilitating conversations with our Restaurant Marketing Managers.
  • Work with the Restaurant Success team and Email Marketing team to deploy 1 product upsell email.
  • Write 1 email focused on converting restaurants on a monthly plan to an Annual or Two-Year Plan.

Within 60 Days You’ll:

  • Prioritize a road map and content production calendar that identifies all possible communication touch points within a client’s life cycle.
  • Work with the design and customer success teams to write and email nurture program targeted at restaurants who are enrolled in our add-on product services, helping ensure long-term success.
  • Develop 5 new milestone emails, gaining a deep understanding of our content creation process (copywriting, design submission and feedback, and distribution). 

Within 90 Days You’ll:

  • Completely own the content calendar and automation schedule for live client communications from the Restaurant Success team and turn the content development process into a well-oiled machine
  • Own and update a library of upsell one sheets, case studies, and white papers that support and enable the Restaurant Success team’s interactions with live clients
  • Implement best practices in reporting and content optimization using Google Analytics for our digital content campaigns and click-to-purchase metrics on automated email programs
  • Contribute to a 50% increase in “booked consultations” between restaurant clients and their Restaurant Success Managers.

You Should Apply If:

  • You have demonstrated success in B2B, client-facing content development and/or copywriting.
  • You are an effective communicator to various audiences and have superlative grammar and proofreading skills.
  • You love writing emails, and draw from industry best practices to ensure all email copy is written with conversion in mind.
  • You are focused on results, are a self-starter, and have used content to motivate customers and clients along the post-live buyer’s journey.
  • You are passionate about making a measurable impact on business growth through marketing.
  • You’re incredibly organized, detail-oriented, and are capable of handling multiple responsibilities at the same time, specifically content deliverable timelines.

About Our Benefits:

  • Competitive salary
  • Ongoing training and growth opportunities
  • A "best place to work" winner multiple times where we focus on creating a great employee experience
  • Rock solid medical, dental, and vision plans
  • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
  • 6 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 6 Weeks of Paid Pregnancy Leave
  • Employer-contributing student loan assistance program
  • Commuter benefits (including Uber Pool)
  • Employee Stock Incentive Plan
  • Quarterly Industry Speakers Series
  • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion)
  • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly
  • Enough freedom to spread your wings while still holding you accountable
  • Fully stocked kitchen and cold brew on tap

We are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • WebpackLibraries
    • EnzymeLibraries
    • BottleFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • PrincipleDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

The ChowNow HQ is in the heart of LA's tech scene. Playa Vista is near the beach, the freeways, the airport, & the tech industry action.

An Insider's view of ChowNow

What are some social events your company does?

Where do I begin?! There’s the ChowNow book club, running club, DineNow, our coffee-match program... Basically if there’s a will, there’s a way to integrate and meet just about anybody! DineNow is a favorite of mine where every month we mark our calendars and head out to a local LA restaurant for a delicious reminder of why our work is so valuable.

Andrew

Recruiter

How has your career grown since starting at the company?

Starting as a graphic design intern and now working as a front-end developer I can definitely attest to ChowNow being an amazing place to grow your career. I've been here a little more than 5 years, and am still growing constantly both personally and professionally.

Kim

Front End Engineer

How do your team's ideas influence the company's direction?

As ChowNow’s Director of Client Operations, my teams are responsible for handling the implementation of our products and services into restaurants. Because we interact with restaurants every day, we are able to act as informants to ChowNow and help drive our product and services roadmap to solve the most pressing problems our client's encounter.

Stephanie

Director of Growth Operations

How does your team reward individual success?

Individual success is more than metrics. It’s about being celebrated by your peers when you work hard to accomplish your goals. This takes different forms like winning Weekly Spotlight—or the Frog Trophy, which goes to the top performer because everyone deserves to be recognized for their accomplishments and celebrated amongst the company.

Angie

Lead Customer Support Representative

What are ChowNow Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
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