CREXi is seeking a Content Marketing Manager to lead and grow its content marketing program. This position is responsible for the day-to-day management and execution of CREXi’s content marketing strategy. In addition, you’ll work cross-functionally with internal and external teams to create engaging content, measure its performance and evangelize the content you build across our organization. You’ll build relationships with external writers, bloggers, and communities to help build valuable backlinks to the content you create.

About CREXi

We are the commercial real estate industry’s fastest-growing marketplace, data, and technology platform dedicated to supporting the CRE industry and its stakeholders. We enable commercial real estate professionals to quickly streamline, manage, and grow their businesses using the industry’s most advanced technology. Since launching in 2015, we have quickly become the fastest-growing CRE marketplace and most advanced platform in the industry. CREXi has helped buyers, sellers, and brokers transact business on over 200,000 commercial listings totaling more than $800 billion in property value.

Qualifications 

• 4+ years experience developing and executing content marketing programs

• Experience scaling content creation and marketing programs

• Experience proactively building links to content specifically optimized for SEO

• Experience building relationships with writers, bloggers, and communities to help generate quality inbound quality links

• Experience leading content agencies and internal teams to grow targeted traffic to a company

• A working understanding of technical SEO best practices

• Excellent communication, interpersonal and problem-solving skills

• Ability to leverage data to make content decisions

• Ability to leverage personas to prioritize content and successfully deliver against opportunities

• Ability to manage a budget and team of writers effectively

• Basic understanding of HTML, CSS, PHP, and WordPress

What You’ll Do

• Identify the strategic direction of content marketing for CREXi, ensuring our content aligns with our businesses’ goals and objectives

• Lead all core content activities, including the creation of an editorial calendar and directing a group of content writers and an external agency to increase targeted organic traffic to CREXi’s website

• Ensure all content campaigns run within budgets, deadlines and brand guidelines while accomplishing objectives

• Proactively use SEO tools to identify trends, issues, and opportunities to help more of our content rank on Google’s first page for inbound keywords

• Partner with our analytics team to measure, test and optimize towards our business goals

• Manage all branded communications including but not limited to; PowerPoint presentations, emails, web content, social media, direct mail, blogs, print collateral, ads, promotions, flyers, press releases

• Create personalized customer content from scratch and adapt existing copy for delivery in our digital products, email, mobile, web, and long-form educational materials