BlackLine automates and controls financial close processes for midsize and large organizations.
Woodland Hills, CA

Client Marketing Manager at BlackLine

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Job Summary

We have an exciting opportunity for you to join the only cloud-based unified technology solution built specifically for accounting and finance teams. Our rapidly growing organization now has over 3,700 customers that trust us. That’s why we are expanding our Client Marketing team and looking for a Marketing Manager who can partner with our Enterprise Account Management teams. You will be responsible for supporting marketing strategy by creating campaigns to increase adoption, generate upsell opportunities, and ensure our customers are being served well.


Roles and Responsibility (list in order of importance)

  • Support the growing Mid-Market Account Management teams across North America. Collaborate weekly with RVP, and AMO Sales Managers to ensure alignment between client marketing campaign strategy and expansion sales strategies.
  • Develop and maintain full lifecycle marketing programs including theme conceptualization, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation. This can include webinars, live events, virtual events, direct mailers, digital, and ABM programs.
  • Manage marketing programs with our department-wide internal project management software. Monitor tasks, proactively address projects at risk, and communicate clearly and consistently. Maintain strong program data hygiene.
  • Develop and maintain a strong collaborative relationship with business partners which include, but are not limited to, Marketing Operations, Product Marketing, Events, Web, Product, and Creative.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices. Use this data to evaluate current efforts, inform future campaigns, and make recommendations on how to adapt strategy to the market appetite.
  • Evaluate current Client Marketing programs and modify to be tailored to the specific needs of our mid-market account managers and customers.
  • Support our Client Marketing region-specific field marketing plan. Plan and host online and offline events that deepen our existing customer relationships while supporting our customer adoption and upsell efforts. Areas of oversight include, but are not limited to, venue sourcing, event logistics, external and internal promotion, day of management, and reporting.
  • Participate in Quarterly Business Review meetings with teams you support. Present the Client Marketing plans, answer questions, and collect feedback from the Account Management Organization to ensure meeting pipeline goals.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Perform other duties as assigned



Required Qualifications

Years of Experience in Related Field: 5-7 marketing experience

Education: Bachelor's degree in Business, Marketing or a related field or the equivalent work experience

Technical/Specialized Knowledge, Skills, and Abilities:

  • Knowledge of and experience with Salesforce or similar CRM system
  • Knowledge of and experience using Marketo or other similar marketing automation platform



  • Exhibit a high level of drive, enthusiasm, initiative, commitment, and professionalism
  • Be a self-starter with solid organizational and planning skills
  • Must be a team player and collaborate well across departments
  • Must be able to work independently with minimal supervision and guidance
  • Proficient writing skills. Able to create emails, landing page copy, and program briefs.
  • Strong understanding of current marketing concepts, strategy, and best practices
  • Strong project management and organizational skills
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Where we are

BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google CloudFrameworks
    • NiFiFrameworks
    • HiveFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • WrikeCRM
    • GainsightCRM
    • MarketoLead Gen
    • LushaLead Gen

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Company Equity
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees free on-site garage parking.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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