Channel Manager, Email and Social

| Greater LA Area

The Channel Manager, Email and Social will be responsible for managing outbound marketing communications channels including Email and Social. In this role, the person will work with the Corporate Marketing, Marketing Programs, and Product Marketing teams to strategize and formulate a weekly promotion plan taking into account business needs for each Program segment and ongoing Marketing activities. The Marketing Communications Manager will then plan outbound Email and Social communications to maximize overall response rates. This includes segmenting messaging for different audiences based on persona, geography, industry, and technographic information. This individual will also be responsible for running testing to optimize conversion rates and will be measured by the overall production and efficiency of the Email and Social channels.
Responsibilities:

  • Develop outbound communication strategy for Email including segmentation plans to optimize response rates
  • Manage email database with Marketing Operations focusing on size and quality of the database and audience segmentation
  • Work with Corporate Marketing and Programs Teams to develop promotion schedule based on business unit needs and marketing activity calendar
  • Work with Product Marketing to develop messaging and copy
  • Manage email builds with Marketing Operations and Development
  • Design and run testing plan to optimize Email response rates
  • Serve as subject matter expert for Email Marketing
  • Develop outbound communication strategy for Social to optimize response rates
  • Develop Social Media posts and promotions with Creative team
  • Manage Social Media accounts, scheduling posts and monitoring responses
  • Establish and manage a list of all relevant social sites, groups, and forums
  • Establish and execute a methodology to periodically check social sites and media and industry sites for relevant posts, articles, and blogs to comment on, and oversee such commenting
  • Establish and execute a methodology to coordinate with Sales to engage prospects via Social channels, including developing targets for KPIs and reporting on performance in reaching those targets
  • Assess the number and level of influencers, and develop methodology to expand

Qualifications:

  • 4+ years of professional experience planning, building, executing, testing and optimizing email communications
  • Experience running social media campaigns for a business or organization
  • Understanding of the basic principles of public relations and/or marketing for B2B
  • Exceptional creative writing and excellent verbal and written communication skills
  • Good judgment and discretion when dealing with sensitive topics
  • Ability to interact with many people, through multiple interruptions, while staying on task
  • Strong computer and technology skills
  • Must be competitive and focused on achieving goals
  • Must be a team player and collaborate well across departments
  • Bachelor's degree in Business, Marketing or a related field
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, food, drinks, games, and so much more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Parking
We offer employees free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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