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Campaign Manager / SEM Analyst

| Santa Monica

Campaign Manager/SEM Analyst

If you are a Search Engine Marketing Expert with PPC experience who enjoys problem solving and can adapt to new technologies, please read on! MatchCraft is looking for a hardworking, self-motivated individual to add immediate value to the Campaign Management team. We offer great benefits and a competitive salary. Core responsibilities surround analysis and optimization of our top national and international clients consisting of thousands of paid search campaigns. We have clients in many markets inclusive of LATAM, so Spanish language skills are a strong plus. 


The campaign manager will work closely with senior members of the Client Relations and Taxonomy teams. Responsibilities will include, but are not limited to:

  • Day-to-day analysis and campaign optimization
  • Working knowledge of our platform, bidding technology, and tracking capabilities
  • Understanding KPI’s and reporting in order to deliver to client expectations
  • Meticulous attention to detail in maintaining SLA’s and processes
  • Ability to research a variety of business verticals, creating keywords, and ad copy
  • Clear understanding and effective communication of SEM best practices as they relate to our solution
  • Proactive optimization and analysis to improve individual campaigns as well as overall client KPI’s
  • Work closely with senior members of the team on reporting, special projects, and tasks when necessary


  • Strong analytical thinker
  • Moderate to advanced knowledge in setting up and managing AdWords and AdCenter campaigns
  • Local PPC experience is desired
  • Knowledge of Google Analytics
  • A close eye for detail with the ability to see how they fit into the overall picture
  • Excellent time management skills and the ability to work efficiently under tight deadlines
  • Ability to work well with cross-functional teams
  • Comfortable working both independently and in a team-oriented environment
  • Experience with paid advertising on Facebook and/or other Social networks is a plus


  • Bachelor’s degree required (Marketing, Advertising, Communications majors preferred)
  • Minimum of 2+ years in proven SEM experience and 3 years of customer service experience
  • Must be extremely proficient with Excel and PowerPoint
  • Search or Facebook experience strongly preferred
  • Google Adwords and Analytics Certification required or ability to become certified within 30 days
  • Multilingual a strong plus and preferred (Spanish and/or Brazilian Portuguese)
  • Experience in digital product delivery

What We Can Offer You

  • Medical, Dental, Vision, Basic life Insurance for all Full-time employees
  • 401(k) + match for all Full-time employees
  • Additional perks and benefits: Continued Education, Health & Fitness Reimbursement,
  • Fun and collaborative environment and team within a competitive and dynamic industry


MatchCraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. 

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Technology we use

  • Product
    • IllustratorDesign
    • PhotoshopDesign
    • SlackManagement


Santa Monica is home to one of most iconic beaches in California and also to one of the largest tech hubs, well-known as, Silicon Beach.

What are Matchcraft Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
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