Campaign Manager, Ad Operations
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
HealthiNation from GoodRx seeks a Campaign Manager, Ad Operations. In this critical role, you will work closely with colleagues in ad operations, IT, finance, and content production. Your efforts will be central to the success of sophisticated digital advertising campaigns.
Responsibilities
- Implement Internet advertising campaigns, secure creative, monitor campaigns, and resolve campaign discrepancies. Understand common KPIs, conversions, and calculations required for digital advertising campaigns.
- Ensure all campaign goals are met including start and end dates, pulling impression delivery reports from the ad server, and communicating recommendations for optimizations. Utilize various analytic and targeting systems (Google Ad Manager, Google Analytics, etc) to analyze and troubleshoot campaign delivery and performance.
- Verify technical specifications, service and troubleshoot complex ad creative that involves elements such as rich media and video. Work with advertisers and sales staff to ensure compliance with site ad guidelines and specs.
- Hands on experience in technologies used to support online advertising operations, ad serving, audience management tools, inventory applications, HTML5, JavaScript, third-party ad tags, behavioral targeting, and rich media vendors.
Qualifications
- Must have knowledge of and experience working with an internet ad server, preferably Google Ad Manager
- Minimum of 1-2 years of internet business experience preferred in online ad operations with publisher, ad agency, or ad network.
- Comfortable working with Microsoft Excel and analyzing data
- Campaign management & trafficking experience required
- Working knowledge of Google Campaign Manager, Innovid, DoubleVerify Pinnacle, IAS and other third-party vendors is a plus
- Experience working with digital video strongly preferred
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.