Associate Director, Lifecycle Marketing at Hawke Media

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The Associate Director at Hawke Media is responsible for training, mentoring, and developing lifecycle campaign managers, immersing them into the lifecycle marketing program at all levels of experience. This role is responsible for training overall lifecycle marketing knowledge as well as enforcing Hawke processes, evolving next-level strategic thinking, and building an army of expert email executors. In addition, this individual is expected to improve channel efficiencies, processes and evolution of services (current and new). Must be passionate about building a team and is admired for their leadership and problem-solving skills.
Skills & Experience:
  • Strong leadership focused on leading direct reports by building foundational skills to help articulate value including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation.
  • Will manage 2-3 high-profile client accounts at a time in varying industries.
  • Work with copywriters monitor department payments
  • Leads a team of Lifecycle managers on strategy, tactics, execution, reporting, and client management
  • Employee Lifecycle Management:
  • Assist in the hiring, onboarding, training, and developmental processes of new Lifecycle department hires.
  • Termination of underperforming staff members.
  • Ensure channel operational efficiency by monitoring clients/person worksheet and assigning 8+ clients to each manager (on average).
  • Ensure accurate and timely completion of all administrative tasks by department staff. This includes time-tracking, adherence to documentation of tasks in project management software, weekly wins, documentation of deliverables in cloud sharing, objectives and key results software, etc.
  • Design coursework and materials for continuing education and technical skill-building to support the professional growth of all department staff with support from training and operational staff members.
  • Implement preventative, detective, and corrective measures and controls for quality assurance.
  • Ensure timely and quality completion of work product delivered from the Lifecycle department's staff to Hawke Media clients.
  • Stay informed of relevant industry platform trends and best practices.

You Must Have:
  • 4+ years email marketing agency experience and/or 3+ years team management experience
  • Professional and respectful demeanor in dealing with internal and external business partners.
  • Effectively delegates work to develop skills and knowledge; ensure optimal outcomes, align work with individual, department, and organizational goals/KPIs.
  • Must be passionate about building a team and possess leadership and problem-solving skills
  • Strategic thinking, prioritization skills, troubleshooting, and the ability to manage multiple projects and team in a fast-paced atmosphere
  • Ability to work independently
  • Excellent written and verbal communication skills - comfortable on the phone
  • Drive the current process, while identifying new, work smart, not hard, opportunities for the department. Ensure that the department is finding ways to stand out against industry standards in the marketplace.
  • Integrity and optimism, regardless of the situation.
  • Previous experience in client services.
  • Resourcefulness: creatively using information, data, and available resources to proactively identify and solve problems to get the job done.
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Technology we use

  • Product
  • Sales & Marketing
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    • IllustratorDesign
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    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.


Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!


Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.



How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.


EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.


Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Open office floor plan
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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