Marketing Web Strategy Manager

Role Summary:

LogicGate is seeking a talented and highly motivated Senior Manager, Web Strategy & Optimization to drive the strategy and design of our web presence across LogicGate.com and associated public-facing web properties. This role will work collaboratively with a range of cross-functional teams, including content and customer marketing, digital marketing and campaigns, product marketing, and brand and creative to ensure that LogicGate’s website meets the needs of our customer audience segments and supports our brand. 

The Senior Manager, Website Strategy & Optimization is part growth guru, part digital strategist, and part UX evangelist that understands the user is at the heart of everything we do and can thrive in a fast-paced environment with big opportunities ahead of you. With our growth and global footprint, we need someone who can operate at scale while ensuring high-quality deliverables. If you are passionate about managing and growing B2B websites in the age of Generative Engine Optimization (GEO), we should talk.

Duties & Responsibilities:

• Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals. 
• Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas.
• Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core.
• Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates.
• Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy.
• Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties.
• Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition.
• Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies.
• Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results.
• Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites. 
• Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages.
• Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed.
• Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).

Qualifications:

• 5-7+ years of hands-on experience managing and optimizing B2B websites. 
• Experience growing, managing, and fostering in-house and offshore web developers and designers.
• Solid track record of achieving and exceeding goals in fast-paced, global environments.
• Deep understanding of web design trends, industry and conversion best practices, and design-specific technologies.
• Deep understanding of web technology capabilities from front to back-end development
• Expert knowledge of UI design and web production techniques.
• Advanced knowledge of WordPress, Google Analytics, MS Office, and project management tools like Asana; background with Marketo and Salesforce highly preferable.
• Basic knowledge of web applications, programming languages, and web services, such as APIs, CSS, CSS3, cross-browser compatibility, HTML, HTML5, JavaScript, JQuery, PHP, security principles, REST,  SOAP, and web user interface design (UI).
• Familiarity with Git/Gitflow and MVC Javascript frameworks (React, Angular or Vue) a plus.
• Experience with SEO and GEO to ensure LogicGate appears in top search results.
• Team player who can adapt easily to unforeseen changes and opportunities; can recommend and deploy solutions with speed and accuracy.
• Excellent communication skills with the ability to clearly and concisely communicate conceptual ideas, design rationale, and the specifics of a user-centered design experience.
• Proven ability to write compelling website copy.
• Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
• B. A. or B.S. required.

The anticipated base salary range for the role is $100,000 - $125,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

LogicGate’s Hybrid Workplace

Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above. 

Total Rewards 

We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace.

In addition to offering competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days, and Summer Fridays.

Employees' growth and development are supported throughout their career journey through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program. 

Our Culture

At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up - for each other, our customers, and all we interact with.

We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work.

We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture.

LogicGate also believes strongly in giving back to the communities in which we live and work. To enable our teams to give back, we offer paid volunteer hours and company-wide charitable activities supporting a variety of organizations and causes.

We are proud to have been recognized as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more. Visit our website to learn about our latest recognition.

Learn more about our culture here. 

Excited about LogicGate but not familiar with GRC? 

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. 
• The GRC market is rapidly expanding with continuous growth opportunities. The current market size was valued at $50.5 billion in 2024 and is projected to reach $104.5 billion by 2031.