Marketing Technology Architect

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been  recognized numerous times  for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

We’re looking for a Marketing Technology Architect to join our Business Applications team. This individual will serve as a strategic technical partner to our Marketing and Revenue teams. You’ll own the architecture and optimization of marketing technologies — centered on Salesforce — with a focus on operational efficiency, campaign execution, lead lifecycle automation, and cross-functional data flow.

You’ll collaborate across Marketing, Sales, RevOps, and IT to ensure the systems that power growth are scalable, secure, and aligned with business objectives. You’ll be hands-on in managing systems and integrations, while also providing architectural direction and governance to ensure technology solutions meet long-term needs.

What You’ll Do:

• Lead the architectural design, implementation, and evolution of the marketing technology stack with Salesforce as the core platform

• Partner closely with Marketing, Sales, and Revenue Operations to translate business objectives into scalable, integrated MarTech solutions

• Define and enforce best practices across campaign automation, lead lifecycle management, attribution modeling, and data governance

• Evaluate and integrate third-party marketing technologies to complement Salesforce functionality, ensuring seamless data flow and interoperability

• Build and maintain scalable integrations between marketing tools and Salesforce using APIs, ETL/iPaaS tools (e.g., Workato), or custom development

• Provide guidance and hands-on support for platform configuration, data modeling, and process automation in Salesforce and connected systems

• Drive alignment between Marketing and Sales systems (e.g., campaign member sync, lead-to-account matching, scoring, routing)

• Establish data quality standards and lead initiatives to improve the reliability and usability of marketing data

• Stay current on MarTech trends and bring innovation and improvements to the team’s processes and platforms

• Mentor and collaborate with other admins, analysts, and developers within the Business Applications team

Who You Are:

• 5–7 years of experience in Marketing Technology, Marketing Operations, or RevOps roles with a strong focus on Salesforce architecture and integrations

• Hands-on experience with a variety of marketing technologies, including:

• Campaign & Event Tools: Marketo, SplashThat, Dynamic Chat

• Social & Video Marketing: Sprout Social, Wistia, Vidyard

• Analytics & Optimization: 6Sense, Wynter, Zoominfo

• Budgeting & Planning: Allocadia

• Sales Enablement & Engagement: Gong, LinkedIn Sales Navigator

• Partner Ecosystem: Crossbeam, Impartner 

• Deep understanding of marketing funnels, attribution models, lead scoring, campaign execution, and customer lifecycle management

• Strong knowledge of Salesforce Marketing Cloud, Sales Cloud, and how they integrate with external systems

• Proficiency with iPaaS tools such as Workato, MuleSoft, or Boomi for building and maintaining marketing data flows

• Experienced in designing scalable data models and system architectures that support cross-functional initiatives

• Ability to manage multiple stakeholders, prioritize competing demands, and deliver outcomes in a fast-paced environment

• Excellent communication and collaboration skills, with a strong ability to translate technical concepts into business terms

Nice to Haves:

• Experience with other enterprise platforms such as Hubspot, Pardot, or Eloqua

• Familiarity with tools like IronClad, Docusign, Amazon Connect, or ZoomInfo for contract lifecycle or contact intelligence workflows

• Salesforce certifications such as Marketing Cloud Consultant, Platform App Builder, or Advanced Administrator

• Familiarity with privacy and compliance regulations affecting MarTech (e.g., GDPR, CCPA, CAN-SPAM)

• Prior experience in a SaaS or high-growth technology company environment

• Background in user experience design or customer journey mapping

(Pay Transparency Range: $127,000.00 - $220,000.00)

Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at  https://careers.bigcommerce.com .

Protect Yourself Against Hiring Scams: Our Corporate Disclaimer 

BigCommerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
BigCommerce does not offer jobs to individuals who do not go through our formal hiring process.
BigCommerce will never:

• require payment of recruitment fees from candidates;
• request personally identifiable information through unsanctioned websites or applications;
• attempt to solicit money from you as part of the hiring process or as part of an employment offer;
• solicit money to complete visa requirements as part of a job offer.

If you receive unsolicited offers of employment from BigCommerce, we urge you to be extremely cautious and avoid engaging or responding.