Marketing Strategy Lead

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for a Marketing Strategy Lead to join the Global Marketing team. This strategic and cross-functional role drives Marketing's investment strategy, performance evaluation, and operational excellence.
You will be at the center of connecting the dots across Go-To-Market (GTM) teams, identifying opportunities, and optimizing how Marketing plans, measures, and delivers impact. You will improve marketing performance optimization, conduct deep forensic analysis on reporting and forecasting, and proactively refine frameworks and processes to drive better decision-making. Your key partners will include Marketing Channel & Country Leads, Marketing & Sales Analytics, Finance & Strategy (F&S), and others.
You Will

• Guide meaningful improvements in GTM & Marketing strategy through deep analysis of spend efficiency, channel performance, program effectiveness, funnel health, competitive dynamics, and the impact of macroeconomic trends. Propel a culture of continuous improvement via marketing business reviews, highlighting industry and consumer trends, measurement learnings and adoption, and playbook updates.
• Lead Strategic Global Marketing Projects - Partner with cross-functional teams to define, plan, and execute novel high-impact initiatives, ensuring seamless execution and measurable impact.
• Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions. Bring your experience and contextual knowledge to bear on the problems that teams need to solve.
• Lead the Annual Planning process by helping align goals, resources, and investment priorities across teams.
• Review and challenge key assumptions in forecasting, ensuring financial and strategic rigor in marketing's planning process.
• Partner with Marketing Leadership to optimize investment strategy and identify areas for strategic growth.
• Proactively look for opportunities to drive operational improvements across Marketing with a focus on driving efficiency and efficacy.
• Communicate with clarity and impact. Provide thought leadership and data-driven insights, with a deep understanding of underlying drivers and shifts in trends.
• Influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics.

You Have

• 8+ years of experience in Marketing, Finance, Strategy, or Business Operations in a high-growth company and/or Management Consulting.
• A Bachelor's Degree in Finance, Business, Marketing, or a related field.
• Strong analytical skills with the ability to break down complex data and deliver clear insights.
• Expertise in reporting, financial modeling, and marketing performance analysis.
• Experience evaluating marketing funnels and conversion metrics and developing full-funnel GTM strategies.
• A proactive mindset with a strong bias for action and problem-solving.
• Excellent communication skills, with the ability to influence stakeholders and present insights clearly.
• Familiarity with marketing finance concepts and frameworks.
• Ability to navigate ambiguity and drive clarity in complex situations.
• Ability to operate both at a strategic level and in the weeds to diagnose and fix issues.
• Even better:
  • Experience in Finance & Strategy.
  • Background in the technology industry, especially B2B / SaaS.
  • Experience with data analytics tools, infrastructure, etc.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$163,600 - $245,400 USD
Zone B:
$152,200 - $228,200 USD
Zone C:
$144,000 - $216,000 USD
Zone D:
$135,800 - $203,600 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.