Marketing Specialist - Email and Push

Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: CRM Loyalty Strategy (5157852)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
The Digital Channel Specialist supports our brands in building, coding, and testing emails and push campaigns within Salesforce Marketing Cloud platform to support Banner marketing strategies and initiatives. Responsible for development, asset coordination, testing, and deployment in partnership with the brand.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Build and optimize regularly scheduled, ad hoc, and automated nurturing Email, and Push campaigns
• Use Salesforce Marketing Cloud to set up and deploy communications with dynamic personalized content utilizing subscriber attributes, preferences, and behavior
• Coordinate processes and strategies to serve the goals of the brands
• Partner in the creation and coordination of new wire frame templates and creative elements for email communications.
• Help plan and execute channel testing.
• Attention to detail in naming and execution to help with analytics to constantly improve customer engagement with Email and Push
• Assist with documentation of all processes, project management, and procedures
• Work quickly to meet impromptu requests from banners quickly while balancing more long-term projects

Qualifications

• Bachelor Degree in Marketing, Business or equivalent work experience
• Minimum 3+ years demonstrated experience with email and push marketing
• Minimum 2+ years experience with Salesforce Marketing Cloud (ExactTarget) or similar platforms i.e. Oracle Responsys, Marketo
• Minimum 2+ Experience coding emails with HTML and CSS

Preferred Qualifications

• Demonstrated success in project management and execution of digital marketing campaigns
• Working knowledge of AmpScript and SQL a plus
• Ability to work quickly on multiple projects at once
• Willingness to learn and adapt to new processes on the job

ME/NC/PA/SC Salary Range: $63,440-$95,160
IL/MA/MD Salary Range: $72,880 - $109,320
#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 423341_external_USA-ME-Scarborough