Marketing Specialist (Customer Experience Marketing), Remote

We are looking for a Marketing Specialist to join the Customer Experience Marketing Team, a strategic function within Growth Marketing focused on improving new customer onboarding, engagement, retention, and churn prevention. This role is essential in executing campaigns and initiatives that create a seamless, personalized, and engaging experience for our clients across hospitals, FQHCs, and private practices.

The Marketing Specialist will help deliver high-impact marketing efforts across digital and offline channels, develop and optimize content tailored to different customer segments, and support the Ambassador and Referral program to drive organic growth through customer advocacy. The ideal candidate is detail-oriented, data-driven, and highly organized, with a passion for enhancing the customer journey and contributing to long-term growth.

Candidates should be comfortable working remotely/work from home anywhere within the US.

Primary Duties:

• Project Coordination & Campaign Execution: Partner on the delivery of onboarding, retention, and engagement campaigns across various channels. Manage creative timelines, content coordination, and collaboration with cross-functional teams to ensure campaigns launch on time and align with customer journey milestones.
• Content & Messaging Development: Partner on creating and refining customer-facing content and messaging tailored to segmented audiences. Collaborate with creative, portfolio marketing, and lifecycle teams to ensure communications are relevant, timely, and aligned with brand voice and Aledade experience.
• Performance Monitoring & Optimization: Track and analyze campaign performance metrics (e.g., open rates, engagement, retention trends, churn rates). Identify opportunities for improvement and partner with the team to test, iterate, and enhance campaign effectiveness.
• Program Support – Ambassador & Referral: Support the operations, communications, and promotion of the Ambassador and Referral program. Assist in outreach, logistics, and reporting to strengthen brand advocacy and organic growth.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business or a related degree
• 5+ years of experience in marketing, communications, or related field

Preferred KSA's:

• Proven experience in marketing, especially in onboarding and retention campaigns
• Ability to manage multiple projects, meet deadlines, and collaborate cross-functionally
• Excellent analytical and problem-solving skills
• Ability to work collaboratively within a team environment
• Strong writing and editing skills, with a knack for customer-first messaging
• Experience with campaign execution, email marketing, or lifecycle marketing
• Familiarity with marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud, or similar
• Proven ability to multitask, stay organized and communicate well with other stakeholders
• Advanced communication and writing skills; ability to network with ease
• Healthcare background
• Demonstrated ability to work in a fast-paced environment
• Knowledge of databases/database marketing a plus
• Product management and go-to-market strategy

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.