Marketing Specialist, Business to Consumer Events

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

Dotdash Meredith is seeking a highly motivated and detail-oriented Marketing Specialist – Business to Consumer Events to support our B2C event initiatives. This role requires strong customer service instincts and excellent communication skills and is ideal for someone early in their marketing career who is eager to gain hands-on experience across a variety of marketing channels. As a key liaison between the marketing, sales, and customer teams, the Marketing Specialist will help drive consumer awareness, interest, engagement, and ultimately, sales or conversions. Prior experience in B2C marketing or event-based consumer engagement is a strong plus.

This position is based in New York City and follows a hybrid schedule: three days in the office and two days remote each week.

About The Team | The Team and/or Brand

The Business-to-Consumer (B2C) marketing events team is lean and primarily responsible for creating and executing strategies that promote a company’s products or services directly to individual customers. Our main goal is to drive awareness, interest, engagement, and ultimately, sales or conversions from consumers.

About The Position’s Contributions | Weight % Accountabilities, Actions and Expected Measurable Results

• 20% - Support the execution of marketing campaigns, with a focus on customer engagement and satisfaction
• 20% - Serve as a point of contact for inbound customer inquiries related to marketing promotions, emails, or events
• 15% - List planning for targeted B2C campaigns (list development, list sourcing, and targeted research)
• 15% - Maintain marketing campaign databases (plan and build marketing campaigns, manage data entry, list management, proofing, data cleansing)
• 10% - Assist with email marketing, list segmentation, and campaign reporting
• 10% - Track and report on customer feedback related to marketing efforts to help inform future strategies
• 10%  - Provide administrative and project coordination support to the broader marketing team

The Role’s Minimum Qualifications and Job Requirements:

• Education: Bachelor’s degree in marketing, communications, business, or a related field
• Experience: 1–2 years of experience in marketing, customer service, or related internships.  Direct marketing experience a plus

Specific Knowledge, Skills, Certifications and Abilities:

• Exceptional written and verbal communication skills
• Highly organized, with strong attention to detail and the ability to manage multiple projects
• Comfortable using marketing or CRM tools (e.g., Mailchimp, HubSpot, Salesforce)
• A team player with a positive, customer-first attitude
• Experience supporting direct marketing efforts such as email, print, or digital campaigns
• Data-driven mindset with an interest in campaign performance metrics
• Ability to manage multiple projects simultaneously to meet deadlines

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.