Marketing Specialist, Brand and Content

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.  

We’re seeking a creative and collaborative Marketing Specialist on our Brand & Content Team to elevate our brand and help position the company as a thought leader in the healthcare communications space. As the Marketing Specialist, you’ll be responsible for the execution of our brand narrative, content creation, and storytelling across TigerConnect’s social media channels. You’ll be a key member of the marketing team, working closely with demand gen, product marketing, the people team, and sales to drive brand awareness, and engagement. This role has high visibility among TigerConnect leadership and is an opportunity to collaborate cross-functionally. 

 
What You’ll Be Doing:  

• Own our social media marketing channels by creating content and driving social media engagement that positions the company as a thought leader

• Collaborate with our graphic designer to keep our visual brand identity fresh and streamlined in concert with our integrated marketing efforts

• Execute a content strategy that drives demand, engagement, and thought leadership—across blog, video, case studies, email, webinars, reports, etc

• Partner with our PR firm to optimize our brand visibility in the market 

• Partner with product marketing and demand gen to fuel campaigns with compelling content assets

• Collaborate cross-functionally with sales, customer success, product, and people to create consistent, high-impact brand and content experiences

• Analyze performance and continuously iterate based on engagement, reach, and conversion metrics. We are a data-driven marketing team! 

What You Bring:  

• 2+ years of experience in B2B SaaS marketing with experience in brand, social media marketing, creative services and/or content strategy

• Experience in high growth companies preferred, health-tech experience is ideal

• Self-starter with a desire to learn and grow professionally

• Excellent storytelling skills and an eye for high-quality design and messaging 

• Strong project management skills—you thrive in fast-paced environments and know how to prioritize

• Familiar with modern marketing and content tools (CMS, AI tools, analytics, social platforms, etc.) 

• Passionate about connecting with customers and building a brand that inspires trust and excitement

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California 

• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match  

• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) 

• Our flexible time off lets you work hard and play hard—on your schedule 

• Join a mission-driven team committed to making a real impact in the world of healthcare