Marketing Operations & Strategy Lead

A bit about Cantina:

Cantina, founded by Sean Parker, is a new social platform with the most advanced AI character creator. Build, share, and interact with AI bots and your friends directly in the Cantina or across the internet.

Cantina bots are lifelike, social creatures, capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI, imagine someone new, or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice, video, and text.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the role: 

We’re looking for a Marketing Operations & Strategy Lead to help build operational excellence and strategic clarity. This position is pivotal in shaping the marketing organization's strategy while focusing on efficiency, collaboration, and long-term goals. You will oversee marketing data infrastructure, optimize processes, and act as a unifying force between marketing, product, and community. 

The ideal candidate is a builder, a strategist, and a collaborator — ready to shape the future of marketing strategy in a fast-paced, high-growth environment. 

A bit about the work: 

• Marketing Strategy & Alignment

  • Define and implement marketing strategies that align with business objectives and growth goals.

  • Set measurable marketing objectives and KPIs, ensuring clarity in success metrics. 

• Operational Efficiency & Process Improvement

  • Build and implement scalable systems and workflows that improve marketing’s collaboration with our product and community teams

  • Integrate tools and technologies to streamline marketing execution and cross-functional collaboration.

• Data-Driven Insights & Analytics

  • Own marketing data infrastructure to ensure robust tracking, reporting, and performance analytics.

  • Develop dashboards and reporting mechanisms for actionable insights into campaign effectiveness, customer acquisition, and retention.

  • Partner with analytics teams to refine attribution models and maximize ROI on marketing spend.

• Cross-Departmental Collaboration

  • Serve as the key bridge between marketing, product, and analytics teams to ensure strategic alignment.

  • Establish feedback mechanisms to integrate insights from product and other teams into marketing strategies.

• Leadership & Team Development

  • Mentor and develop marketing team members, cultivating a high-performance and collaborative culture.

  • Hire and grow a strong marketing operations team to support organizational growth.

A bit about you: 

• 7+ years of experience in marketing, operations, or strategy roles.

• 2+ years of experience managing a team

• Strong ability to lead cross-functional initiatives and influence stakeholders at all levels.

• A track record of designing and scaling consumer based processes that enhance collaboration and efficiency.

• Proficiency in analytics and reporting tools, with an ability to translate data into actionable insights.

• Confidence and clarity in driving change, influencing senior leaders, and holding teams accountable.

• A meticulous approach to managing operations, data, and processes.

Location:

This is a hybrid role, preferably based in Los Angeles, as a majority of the Community Team is based there. Cantina, Inc. currently has offices located in San Francisco, CA, Sunnyvale, CA, and Brooklyn, NY.  

Pay Equity: 

In compliance with Pay Transparency Laws, the base salary range for this role is between $175,000-$250,000 for those located in the San Francisco Bay Area, New York City and Seattle, WA. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits Summary:

• Health Care —  99% of premiums for medical, vision, dental are fully paid for by Cantina, plus One Medical membership.

• Monthly Wellness Stipend — $500/month to use on whatever you’d like! 

• Rest and Recharge — 15 PTO days per year, 10 sick days, all Federal holidays, and 2 floating holidays.

• 401(K) — Eligible to participate on day one of employment.

• Parental Leave & Fertility Support 

• Competitive Salary & Equity 

• Lunch and snacks provided for in-office employees. 

• WFH equipment provided for full-time hybrid/remote employees.