Marketing Operations Specialist - Web and Landing Pages

Job Description

A bit about this role:

Growth marketing at Devoted sits at the intersection of technology, analytics, and consumer psychology. We take a data-driven approach to acquiring new Medicare Advantage members digitally—and the landing page and core website is where that work comes to life.

As the Operations Specialist for Web & Landing Pages, you’ll own the end-to-end performance of our marketing landing pages — from initial build and ad-to-page connectivity, through CRM integration and tracking implementation, to ongoing A/B testing and conversion optimization. Outside marketing pages, you’ll work on improvements to the company’s website and shopping experience.

You’ll also have a role in improving the system with which we customize marketing assets across our product portfolio, which is a critical process with high visibility across the marketing team. You’ll lean on your comfort with detail, process, and leveraging AI to drive wins here.
This is a hands-on, detail-intensive role in a regulated industry. You need to be comfortable toggling between creative conversations about page design and deep-in-the-weeds, technical problem-solving on UTM parameters, pixel implementation, and CRM field mapping. The ideal candidate can communicate with both left and right brained colleagues, and is excited about making numbers go up. You’re a master of the details, and can also talk about the big picture with senior stakeholders.

Your Responsibilities and Impact will include:

• Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step

• Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation

• Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success

• Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership

• Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements

• Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful

• Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity

• Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging

Required skills and experience:

• 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)

• Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations

• Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer

• Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review

• Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate

Desired skills and experience:

• UI/UX sensibility (you may not be a designer, but you know when a page feels right)

• familiarity with SQL or Snowflake

• HTML/CSS literacy

• comfort with Google Analytics (GA4)

• experience with CRO tools (Optimizely, VWO, Unbounce)

Salary range: $82,000 - $110,000 annually
#LI-Remote

The pay range listed for this position is the range the organization reasonably and in good faith expects to pay for this position at the time of the posting. Once the interview process begins, your talent partner will provide additional information on the compensation for the role, along with additional information on our total rewards package. The actual base salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Total Rewards package includes:

• Employer sponsored health, dental and vision plan with low or no premium

• Generous paid time off

• $100 monthly mobile or internet stipend

• Stock options for all employees

• Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles

• Parental leave program

• 401K program

• And more....

*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.

Healthcare equality is at the center of Devoted’s mission to treat our members like family.  We are committed to a diverse and vibrant workforce. 

At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States.  And we've just started. So join us on this mission!

Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.

As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.