The Marketing Operations Manager will build and manage B2B lead nurture and marketing campaigns, ensuring campaign performance while collaborating with clients and teams.
We’re looking for an all-star digital marketer to join our expanding Digital Strategy team. If you are passionate about martech, building campaigns from the ground up, helping others grow, and presenting your work, we want to talk. Strong candidates will have experience collaborating with fast-paced teams and using today’s top marketing technologies and tools to drive great results for one or multiple B2B organizations.
WHAT YOU'LL DO
- Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
- Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
- Set up and launch email, social, paid, and organic marketing campaigns for clients.
- Provide timely updates on campaign progress during internal and client-facing calls.
- Coordinate campaigns and gather client feedback via Slack and email.
- Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
- Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
- Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
- Other digital marketing tasks, as assigned.
WHO YOU ARE
- You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor.
- You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers.
- You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
- You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
- You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
- You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
- You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
- Your instinct is to take the initiative and solve problems as they arise.
- Agency experience is strongly preferred.
PERKS & BENEFITS
- 11 observed holidays + unlimited paid time off
- Additional 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan to help save for your future
- Mostly remote work setup
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal-opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Top Skills
Eloqua
Google Data Studio
Hubspot
Marketo
Salesforce/Pardot
Tableau
Similar Jobs
Fintech
The Marketing Operations & Analytics Manager oversees marketing technology operations, analytics, and project management to enhance marketing efficiency and outcomes.
Top Skills:
Adobe Experience ManagerMarketing Technology SolutionsMS OfficeSalesforce Marketing CloudWorkfront
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Marketing Operations Manager - AI Tools will lead strategy and execution for AI technologies in marketing, optimizing workflows and engagement across teams while tracking performance metrics.
Top Skills:
6SenseAIChatbotsEmail AutomationGenerative Ai AssistantsMarketoQualifiedSalesforce
Automotive • Cloud • Greentech • Information Technology • Other • Software • Cybersecurity
The Senior Manager, Marketing Operations - Fleet leads digital marketing strategies, manages a team, optimizes campaigns, and ensures alignment with business objectives.
Top Skills:
Google AnalyticsSalesforce Marketing Cloud
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
