Marketing Operations Manager

Fortreum is a trusted leader in cloud and cybersecurity services, ranked in the Top 5 FedRAMP Third Party Assessment Organizations (3PAO). We provide independent, third-party and vendor-agnostic regulatory assessment and advisory services, coupled with advanced cybersecurity offensive and compliance technical services to our clients. Our comprehensive service portfolio includes regulatory compliance (FedRAMP, FISMA, SOC, ISO, HIPAA, CMMC, PCI) and technical security services (Penetration Testing, Red Teaming, Social Engineering, Attack Surface Analysis and others).

Working with Fortune 500 companies and leading cloud service providers, we've built our reputation on our service-delivery excellence and unwavering commitment to client success. Our rapid growth creates exceptional opportunities for driven professionals to make their mark in the cybersecurity industry with a focus on our core values:

• Quality matters most

• Customer-driven mindset

• Autonomy to do your job

• Personal accountability/stewardship

The Opportunity

We are seeking a highly capable Marketing Operations Manager to build, scale, and optimize the foundational marketing operations structure that supports demand generation, pipeline visibility, and revenue alignment. This role is critical to operationalizing our GTM strategy across systems, data, and processes as we scale.

The ideal candidate brings hands-on experience across HubSpot, Salesforce, 6sense, and Power BI, understands how marketing and sales operations intersect, and has built marketing ops frameworks in a growing B2B organization.

This is a strategic execution role — not just reporting, not just tooling — but someone who can architect how marketing actually works day-to-day.

This is a remote role, with quarterly domestic travel.

Key Responsibilities:

Marketing Operations & Infrastructure

• Build and maintain a foundational marketing operations structure, including lead lifecycle definitions, campaign governance, reporting standards, and operational documentation.

• Own day-to-day marketing operations execution and continuous optimization as the organization scales.

Marketing Technology Ownership

Serve as the operational owner of:

• HubSpot (Marketing Hub & Content Hub)

• Salesforce (in collaboration with Sales Ops / RevOps)

• 6sense (account-based insights, intent data, reporting)

• Power BI (dashboards, performance visualization, attribution)

• Ensure clean integrations, data flow, and consistent system usage across platforms.

Lead Management, Scoring & Sales Handoff

• Design, implement, and continuously optimize lead scoring models aligned to ICPs and buying groups.

• Own lead routing, lifecycle stages, and sales hand-off processes, ensuring speed-to-lead and SLA adherence.

• Partner closely with Sales Operations to refine MQL, SQL, SAL definitions and workflows.

Analytics, Reporting & Attribution

• Build and maintain Power BI dashboards that provide visibility into:

• Funnel conversion

• Campaign performance

• Pipeline contribution

• Marketing-sourced and influenced revenue

• Ensure leadership-ready reporting that connects marketing activity to revenue outcomes.

Sales Operations Collaboration

• Act as the primary marketing counterpart to Sales Ops, ensuring alignment across:

• CRM data structure

• Funnel definitions

• Attribution logic

• Forecasting inputs

• Participate in joint planning and QBRs to support revenue alignment.

Process & Governance

• Establish scalable operational processes for:

• Campaign setup and QA

• Data hygiene and enrichment

• Naming conventions and taxonomy

• Documentation and enablement

• Create repeatable workflows that support demand gen, ABM, content, and field marketing motions.

Basic Qualifications:

• 4–7 years of experience in Marketing Operations, Revenue Operations, or Marketing Technology roles within a B2B organization.

• Hands-on experience required with:

  • HubSpot (campaigns, automation, reporting)

  • Salesforce (lead lifecycle, CRM integration, collaboration with Sales Ops)

  • 6sense (ABM insights, intent data, account reporting)

  • Power BI (dashboard creation, data modeling, executive reporting)

• Proven experience owning or contributing to:

  • Lead scoring models

  • Marketing → Sales hand-off processes

  • Cross-functional alignment with Sales Operations

• Demonstrated ability to build or formalize marketing ops infrastructure in a growing or evolving organization.

• Strong analytical mindset with the ability to translate data into operational and strategic insights.

• Excellent documentation, communication, and stakeholder management skills.

• Comfortable operating in a remote, fast-moving environment

Preferred Skills:

• Experience supporting multi-campaign GTM motions

• Background in SaaS, cybersecurity, compliance, or technical services

What Fortreum Offers

We offer a competitive compensation package, where you will be rewarded based on your performance/outcomes and recognized for the value you bring to our business. You will be a part of something special as we continue to grow. The founders have a proven track record of successful company acquisitions/exit of both small and mid-market cybersecurity organizations. Our benefits package includes medical insurance, dental insurance, vision insurance, company paid short-term disability, company paid long-term disability, company paid AD&D and life insurance, flex time off, annual bonuses, training stipends, certification reimbursements, access to over 30,000 free online training courses, personal cell phone allowance, new hire and annual home office stipend, spot awards and eleven paid holidays.

An Affirmative Action and Equal Opportunity Employer

Fortreum is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected]. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected] or call 703-594-1460. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.