Marketing Operations Manager

The Company:
Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee with offices in Sydney and London.
 

The Role:
The Marketing Operations Manager at Marigold is a hands-on role focused on executing campaigns, building automation, and measuring performance across the full marketing funnel. The role works primarily in HubSpot, where email programs, paid campaign support, landing pages, forms, workflows, sequences, and reporting are built and optimized.

You’ll execute email, social, paid, and event follow-up campaigns; create landing pages and forms; manage event lead uploads; build targeted nurture and follow-up sequences; and deliver influence and attribution reporting that demonstrates marketing’s impact on MQOs, SQOs, pipeline, and revenue. While this role does not configure Salesforce, it partners closely with Revenue Operations to ensure accurate data flow between systems and reliable reporting.

What You’ll Do: 

• Own end-to-end campaign execution and automation in HubSpot, including email, social, paid campaign support, landing pages, forms, workflows, sequences, and lifecycle programs.

• Build and manage marketing automation and funnel operations, including lead nurture, re-engagement, lifecycle workflows, and event-based follow-up programs that support MQO → SQO progression.

• Oversee event and third-party lead operations, including list ingestion, normalization, consent management, lifecycle staging, segmentation, and campaign attribution for webinars, tradeshows, and events.

• Lead landing page and form strategy, including progressive profiling, routing logic, and A/B testing across emails, forms, pages, and CTAs to improve engagement and conversion performance.

• Deliver influence, attribution, and performance reporting that connects campaigns, paid efforts, events, and sequences to engagement, MQOs, SQOs, pipeline, and revenue; build and maintain dashboards and KPIs.

• Analyze funnel performance, conversion rates, and velocity to identify optimization opportunities and provide actionable recommendations to marketing leadership.

• Own data hygiene, governance, and compliance, including database health, deduplication, consent management, lifecycle accuracy, deliverability, and annual cleanup processes.

• Partner closely with RevOps to ensure HubSpot–CRM integration health, accurate data sync, lifecycle mappings, attribution logic, and ongoing audits of workflows, tracking, and reporting.

Ideal Qualifications: 

• 2–4 years of hands-on experience executing B2B marketing campaigns, with the ability to manage multiple campaigns simultaneously and strong attention to detail.

• Strong working experience in HubSpot Marketing Hub, including email, workflows, landing pages, forms, lists, sequences, and reporting.

• Experience supporting paid marketing campaigns through landing page creation, form setup, tracking, analysis, and post-campaign optimization.

• Experience uploading, managing, and normalizing event and third-party lead lists, including consent handling and lifecycle staging.

• Proven experience building nurture and follow-up programs to move MQOs through to SQOs.

• Strong analytical skills with experience in influence and attribution reporting, as well as implementing data hygiene and email consent management processes.

Nice to Have: 

• Experience partnering with RevOps or Sales Ops teams, with a solid understanding of core CRM concepts such as lifecycle stages, lead flow, and attribution (without serving as a CRM administrator).

• Experience supporting event, webinar, or field marketing programs, with familiarity using tools like Google Analytics, conversion tracking, or BI tools to measure performance.

• HubSpot certifications (Marketing Hub, Sales Hub, Inbound) preferred or strongly valued.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, California, Florida, Georgia, Michigan, New York, North Carolina, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation:
The base salary range for this role is $80,000 - $110,000 annually.

The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.

Benefits: 

• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance

• Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

• Paid Volunteer Time

• 401k plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events including paid parental leave.