As a Marketing Operations Manager, you'll optimize marketing tech, manage data and processes, and drive campaign performance through collaboration and analytics.
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are
Brightwheel’s marketing operations team is the backbone of our go-to-market engine. As our Marketing Operations Manager, you’ll own the tools, data, and processes that power every campaign and every customer journey. You’ll work cross-functionally to scale systems, streamline operations, and enable smarter, faster growth—helping us reach more educators and families nationwide. You have a strong analytical foundation, excellent project-management skills, and a curiosity that drives you to continuously improve how things work. You value collaboration and take pride in being the “engine” that makes marketing run smarter and faster.
What You'll Do
- Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).
- Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.
- Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.
- Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.
- Drive data quality initiatives and establish governance best practices across marketing systems.
- Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.
- Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.
- Support campaign execution through documentation, enablement, and scalable processes.
What You've Done
- 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.
- Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.
- Experience implementing data flows between systems and building marketing-to-sales attribution models.
- Strong analytical and technical skills — comfortable working in BI tools.
- Demonstrated ability to translate complex data into actionable business insights.
- Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.
- Excellent communication, documentation, and stakeholder-management skills.
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Remote Productivity Stipend
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.
Top Skills
Bi Tools
Chili Piper
Hubspot
Salesforce
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