The Marketing Operations Manager will manage the MarTech stack, optimize marketing tools, oversee data management, and ensure compliance while executing campaigns and analyzing their effectiveness.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
As the Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy. You will be responsible foridentifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive revenue growth. This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, data-driven, and customer-focused.
Location: Remote within the US
Your Daily Adventures Will Include
- MarTech Management: Administer and maintain the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
- Technology Optimization: Optimize our marketing tools and platforms (e.g., SFDC, Marketo, 6Sense, Pendo, etc.) to support our marketing efforts.
- Data Management: Oversee data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns
- Integration: Ensure seamless integration between marketing technology solutions and other systems, such as sales, customer support, and e-commerce.
- Campaign Operations: Implement and manage Marketo campaigns to streamline lead generation, nurturing, and conversion processes.
- Email Campaign Execution and Strategy: Work with the marketing team to develop and execute strategic email marketing plans and strategies.
- Campaign Design: Collaborate with content, design, growth, and digital marketing teams to create compelling and targeted marketing assets.
- Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
- Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports.
- Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.
Basic Qualifications
- Proven experience (4+ years) as a Marketing Manager with a focus on MarTech management.
- Proficiency with an enterprise tech stack (Marketo, SFDC, LeanData, 6Sense, and Tableau, etc).
- Marketo ACE-MEBP certification is a plus.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent project management abilities.
- Knowledge of digital marketing strategies, tech, and trends.
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
6Sense
Leandata
Marketo
Pendo
SFDC
Tableau
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