Marketing Operations Manager

Team: Marketing ·
Type: Full-time  
Location: Remote 
Reports to: CMO 

Kitsch is a certified female- and minority-owned global beauty brand — bootstrapped from hair ties sold door-to-door into a household name across 32,000+ retailers in 92 countries, with no outside capital. We make everyday essentials that make you feel exceptional: high-performing, well-designed, and genuinely attainable.

We move fast, we listen to our customers, and we ship. Marketing is the engine — and right now that engine is running on heroics. This role is how it starts running on rhythm.

To be the operating backbone of the marketing team — the person who turns strategy into a system. You'll build the cadence, own the tools and the numbers, and act as a force multiplier to the marketing leader so that every launch ships on time, every decision gets made with data, and the team spends its energy on the work only it can do.

This is a hybrid seat, on purpose. Half of it is Marketing Operations — the martech stack, the data and dashboards, the launch calendar, the budget, the workflows. The other half is Chief of Staff — sitting close to the marketing leader to drive planning, prep the decisions that matter, and keep the whole team pointed at the right things. If you love bringing order to fast-moving chaos and you get a little thrill from a clean dashboard and an on-time launch, this is your seat.

• Marketing runs on a rhythm, not on heroics — a documented operating cadence (weekly stand-up, monthly review, quarterly planning) adopted by the full team.
• One source of truth for marketing performance — a live dashboard for the metrics that matter (CAC, ROAS, LTV, repeat-purchase rate) that leadership actually uses to make decisions.
• Every core launch ships on time — 100% of core launch go-live dates hit (Spring/Summer, Fall/Winter, Halloween, Holiday), with cross-functional readiness tracked.
• The marketing leader is a force multiplier, not a bottleneck — quarterly OKRs set and tracked to closure; leadership meetings prepped; decisions logged and driven to done.
• Budget and reporting run themselves — a maintained budget tracker plus a monthly leadership report, with reporting prep time cut roughly in half.
• The friction is gone — recurring workflow bottlenecks (briefing, asset handoff, approvals) identified, fixed, and documented as playbooks.

Marketing Operations

• Martech stack — own the day-to-day of the marketing tooling (email/CRM, e-commerce, attribution, project management) so it's reliable, integrated, and actually used.
• Data & reporting — build and maintain dashboards and the weekly/monthly reporting rhythm; turn numbers into a clear story leadership can act on.
• Launch operations — own the launch calendar and cross-functional readiness across creative, e-commerce, retail, and social so nothing slips.
• Budget & vendors — track the marketing budget, manage POs and key vendor/agency relationships, and keep spend accountable to results.
• Process & playbooks — map the workflows, find the friction, and document repeatable systems so the team scales without breaking.

Chief of Staff

• Planning & OKRs — run quarterly planning; help set, cascade, and track goals so the team knows what matters most.
• Leadership leverage — prep agendas and pre-reads, capture decisions and action items, and drive follow-through to closure.
• Cross-functional glue — keep marketing tightly connected to product, e-commerce, retail, and ops — translating between teams and closing gaps.
• Special projects — take on the ambiguous, high-priority things that don't have an owner yet, and give them one.
• Signal to leadership — surface what's working, what's stuck, and what needs a decision — early, honestly, and with a recommendation.

Must-haves

• 4–6 years in marketing ops, growth/biz ops, or a chief-of-staff role — ideally in consumer, DTC, beauty, or CPG.
• Hands-on with the modern martech stack: email/CRM (e.g. Klaviyo), an e-commerce platform (e.g. Shopify), and analytics/attribution.
• Strong spreadsheet and dashboarding skills — you can build a model and a clean report without hand-holding.
• Fluent in project management tools (Asana, monday, Trello) and, more importantly, in the discipline behind them.
• A track record of running complex, cross-functional projects or launches end to end.

Nice-to-haves

• Beauty, hair, or CPG experience — bonus if you've lived through a fast product-launch calendar.
• Omnichannel exposure across DTC and retail (Target, Ulta, Amazon, TikTok Shop).
• SQL, GA4, or a BI/attribution tool (Looker, Northbeam) in your toolkit.
• Experience scaling operations inside a fast-growth, founder-led brand.

• Systems thinking — sees the whole workflow, not just the task. Builds things that keep working after you walk away.
• Data fluency — comfortable in the numbers; pulls, trusts, and interprets them, and knows which metric answers which question.
• Program management — juggles many moving parts across teams and lands them on time.
• Influence without authority — gets people aligned and moving when no one reports to you.
• Prioritization & judgment — knows the difference between urgent and important, and protects the team's focus accordingly.
• Executive communication — writes and speaks so a busy leader gets it in ten seconds. Leads with the recommendation.

• Intuitive, proactive problem solver — if something feels wrong, you say so. Honest, trustworthy, and already halfway to a fix.
• Takes pride & accountability — delivers on time, collaborates generously, and keeps learning. Owns outcomes, not excuses.
• Willing to sweep the floors — leads with "how can I help?" Humble, inclusive, and no task is beneath you.
• Warm & real — sounds like a person, not a corporation. Brings warmth and a little wit to the work.

• 30 days — learn the stack, the calendar, and the team. Map how work actually flows today, and where it snags.
• 60 days — stand up the operating cadence and a first version of the performance dashboard. Own the next launch's readiness.
• 90 days — cadence is humming, dashboard is trusted, and the first workflow fixes are shipping. You're the go-to for "what's the status?"
• 1 year — marketing runs on rhythm. Launches land on time, decisions are data-backed, budget is under control, and the leader has real leverage.

We interview against a clear scorecard. Expect to talk through the outcomes above, walk us through real examples of the competencies in action, and meet the people you'd work with day to day. We're looking for evidence, not buzzwords — and we'll be just as transparent about the role in return.

We make essentials that make you feel exceptional. Kitsch · Everyday Essentials, Intentionally Designed & Thoughtfully Curated