The Marketing Manager will lead campaign planning for Microsoft Dynamics solutions, craft messaging, enable sales teams, drive customer engagement, and analyze market trends.
One of Pine Services Group's top Microsoft Dynamics portfolio companies is looking for a sharp, strategic Marketing Manager to fuel its next phase of growth. This is a team that has been empowering businesses to become the giants of tomorrow since 1987 — specializing in ERP and CRM solutions built for industry, from manufacturing to wine & spirits. With continuous innovation and customer satisfaction as core pillars, this is a company on the move.
The Role
We're looking for a Marketing Manager to lead end-to-end campaign planning and execution for Microsoft Dynamics solutions. This role is critical in crafting compelling messaging, enabling sales teams, and driving customer success stories. If you have a passion for translating complex solutions into clear, engaging narratives that drive demand and adoption — this is the role for you.
What You'll Do
- Collaborate with the Marketing team to develop and support go-to-market strategies for Microsoft Dynamics solutions and services
- Craft compelling product messaging and positioning that differentiates offerings; refine messaging based on market and audience insights
- Enable the sales team with impactful collateral, playbooks, and training to improve conversion rates
- Work closely with product, sales, and delivery teams to align marketing efforts with customer needs
- Build and execute a customer engagement strategy to increase retention, advocacy, and upsell opportunities
- Develop customer success stories, case studies, and testimonials to showcase value
- Drive participation in customer communities, referrals, and events to strengthen brand loyalty
- Create nurture campaigns and loyalty programs that enhance customer lifetime value
- Drive awareness and lead generation through multi-channel marketing efforts, including digital, social, and email
- Analyze customer feedback, industry trends, and competitor insights to refine messaging and content; oversee channel performance and align to ROI goals
What We're Looking For
- 6+ years of experience in product marketing, customer marketing, or related roles (B2B SaaS, ERP, or Microsoft ecosystem preferred)
- Strong ability to craft clear, persuasive messaging that resonates with technical and business audiences
- Experience with product positioning, sales enablement, and customer engagement strategies that drive measurable pipeline
- Hands-on experience with marketing automation, CRM platforms, and digital marketing tools
- Ability to work cross-functionally with sales, product, and customer success teams
- Strong analytical skills to track, measure, and optimize marketing performance
- Passion for helping businesses succeed with innovative technology solutions
Top Skills
CRM
Digital Marketing Tools
Erp
Marketing Automation
Microsoft Dynamics
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