Marketing Manager

About Us

Hyperfine, Inc. (Nasdaq: HYPR) is the groundbreaking health technology company that has redefined brain imaging with the Swoop® system—the first FDA-cleared, portable, ultra-low-field, magnetic resonance brain imaging system capable of providing imaging at multiple points of care in a healthcare facility. Our mission is to revolutionize patient care globally through transformational, accessible, clinically relevant diagnostic imaging. Learn More

About The Role

Job Title: Marketing Manager

Location: Palo Alto, CA, USA

As Marketing Manager at Hyperfine, you will be responsible for assisting in the development of marketing strategy, content, and execution of product marketing initiatives to drive the promotion, adoption, and utilization of the Swoop system.  Responsibilities include the successful planning and implementation of product launches and marketing campaigns across multiple channels.

Key Responsibilities:

• Work with marketing leadership to develop marketing strategies and multi-channel marketing plans that drive adoption and utilization of the Swoop System and support overall business goals.
• Craft product positioning and compelling marketing messaging targeted to a variety of clinician and administrator audiences.
• Execute on multi-channel marketing plans for product launches and marketing campaigns with a focus on sales tools and non-personal promotion.
• Create marketing content and develop marketing tools that communicate a clear, compelling story, align with brand positioning and messaging, and support field needs, including customer presentations, brochures, and supporting product documents.
• Create and conduct sales training in support of product launches and marketing campaigns.
• Become a subject matter expert on the Swoop system and target markets, including technical product understanding, clinical use cases, workflow, competitive products, market dynamics and customer needs. Serve as the point of contact on the marketing team for product-related questions from cross-functional groups, including the field team.
• Build strong relationships and collaborate with the field team and internal cross-functional teams to support the development of effective marketing strategies and successful execution of marketing initiatives.
• Lead market research and analysis to optimize marketing messaging and tactics and identify customer needs and market opportunities. 
• Develop and maintain relationships with key external stakeholders, including healthcare professionals, distributors, and company partners.

Knowledge, Skill & Abilities:

• Communication Skills – Excellent written communication and verbal communication skills for drafting marketing content and interacting with diverse teams, stakeholders, and healthcare professionals.
• Analytical Skills – Ability to analyze data, identify trends, and make data-driven decisions
• Technical Proficiency – Capable of building a deep understanding of imaging technology and the neurology space
• Collaboration – Effectively collaborate and influence stakeholders from a variety of different disciplines to build positive, cross-functional relationship that foster teamwork
• Strategic Thinking - Think strategically about how to maximize success with the product in terms of positioning, messaging, customer targeting, market dynamics, and competitive landscape.
• Content Creation – Demonstrated track record of creating effective marketing content across multiple channels, including sales tools
• Organization Skills – Strong organizational skills with attention to detail and the ability to manage and prioritize multiple competing priorities.
• Adaptable – Able to thrive in a dynamic, fast-paced virtual environment.
• Self-Motivated – Consistently pushes self and others to achieve challenging goals while maintaining integrity, authenticity, and community and being willing to put into practice the 1% improvement every day ethos.

Education & Experience:

• Bachelor’s degree in marketing or related field and 8+ years’ experience (or equivalent).
• Minimum 3 years experience in customer facing product marketing in the medical device, medical diagnostics, pharmaceutical, healthcare, or other similar area.
• Demonstrated successful product marketing in a regulated industry.

Physical Demands:

• This is a hybrid role with regular presence at Hyperfine's facility in Palo Alto, CA (3 days per week).
• Ability to travel ~25% of the time for business needs (e.g., conferences, customer site visits, team building events).
• Occasional availability during nights, weekends and holidays as business needs require.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship now or in the future of any employment Visa.

The annual base salary for this position is between $160,000 - $183,000. This position is also eligible for to participate in Hyperfine's corporate bonus and equity plans. Individual compensation packages are based on various factors unique to each candidate including skill set, relevant experience, qualifications, location, position level, and other job-related reasons.

Agency Resumes: We do not accept resumes from recruitment agencies without a prior agreement in place. Any unsolicited resumes submitted by agencies will be considered the property of Hyperfine and will not be subject to any fees or charges if the candidate is hired.