Marketing Manager, VidCon

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our Santa Monica Office

About FAN EXPO HQ

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture. VidCon is part of the FAN EXPO HQ family of events.

The Opportunity

VidCon’s Marketing Manager leads the general marketing efforts for VidCon’s tentpole Anaheim event. This seasoned professional has extensive experience overseeing strategic, efficient, and breakthrough marketing campaigns tailored to driving ticket sales with an emphasis on social and digital. This person is responsible for developing and executing on strategic partnerships, email marketing, direction on marketing creative, the VidCon website, community management, and collaborating with a PR agency as communications functions within the larger scope of all marketing initiatives. This role works proactively and collaboratively to craft successful marketing campaigns that increase VidCon’s brand awareness amongst its key audiences, drive ticket sales, track the effectiveness of marketing methods, report relevant information after each campaign, and manage the marketing budget. Experience in a cross-functional, multi-faceted role is a must.

Key Responsibilities

• Develop strategic marketing plans for VidCon Anaheim to generate exposure, increase engagement, drive ticket sales, and grow audiences, optimizing all available platforms.
• Primary point for all third-party media agencies, responsible for briefing the campaign, running weekly meetings, and understanding and communicating ongoing performance and how we are optimizing in real time.
• Ensure that marketing goals, audience insights, industry landscape, and best practices are informing all campaign components.
• Oversight of VidCon’s website in collaboration with the digital marketing team.
• Ideate against and brief strategy, breakthrough marketing creative for all platforms.
• Oversee the execution of VidCon’s email marketing as an integral component of the overall marketing mix, optimizing segmentation to increase click-through rates and drive ticket sales conversions, in conjunction with the digital marketing team.
• Research and execute upon strategic partnerships and promotions that increase VidCon brand glow and event awareness driving ticket sales.
• Assist the VP, VidCon, with the third-party PR partner.
• Collaborate with VidCon’s Social Media Manager on content calendars and creative as they ladder up to the overall marketing campaign. Provide community management support on social media platforms.
• Capture and communicate campaign plans for internal stakeholders.
• Maintain marketing budget, assisting with advertising buy planning, outreach, and execution ensuring media strategy plans align back to business targets and audience growth strategy.
• Ensure all market-facing materials are on brand by partnering with the Creative team.
• Liaise across internal VidCon teams to ensure marketing needs and timelines are being met.

• 5+ years of experience in marketing in-house or at an ad agency within entertainment or media. Experience in event marketing and/or ticket sales marketing is a huge plus.
• Experience in overseeing comprehensive, multi-platform marketing campaigns, specifically as it relates to a consumer’s buying journey, with a priority on ticket sales conversion.
• Data-driven mindset with experience setting KPIs, analyzing performance, and optimizing ROI.
• Proficient in email marketing strategy and copy writing for a variety of audiences.
• Solid understanding of all social media platforms and associated content management and analytics tools.
• Comfortable leading cross-company efforts.
• Superior interpersonal, communication, and presentation skills.

Attributes for Success

• Strong leadership skills and the ability to balance creative thinking with strong attention to detail.
• Demonstrated comprehensive knowledge of the creator ecosystem and its major players.
• Expert time-management, prioritization, and multi-tasking skills
• Solution-oriented approach and creative thinking are required
• Flexible and nimble with an ability to work in a highly creative, collaborative matrix structure
• Willingness to work hard and have fun!

What We Offer

• Opportunity to help shape the future of VidCon as the world's premier digital culture event
• Comprehensive training on VidCon's distinct audiences and corresponding value propositions
• Collaborative, innovative team environment with global resources
• Competitive compensation package
• Direct access to leading creators and brands shaping digital culture

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The pay range for this role is $55,000-$65,000 

This post will expire on 12/15

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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