Marketing Manager, Product & Demand Gen

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This role is based in our Santa Monica Office. 

The Game Developers Conference (GDC) is seeking a strategic, data-driven, and collaborative Marketing Manager, Product & Demand Gen to lead client-facing marketing initiatives. You’ll be responsible for driving revenue growth through full-funnel campaigns that attract and convert sponsors, exhibitors, and strategic partners across GDC’s event and digital portfolio.

You’ll partner closely with Sales, Event Production, Creative, and Digital Marketing to develop marketing programs that generate qualified leads, accelerate deal cycles, and reinforce GDC’s value to key decision-makers. You’ll also support sales enablement efforts, manage a full suite of B2B marketing assets, and ensure campaigns are measured, optimized, and aligned with growth goals.

If you’re a campaign strategist who thrives at storytelling, analytics, and collaboration – and you’re passionate about the game industry – this is your opportunity to make an impact.

Key Responsibilities:

Client Acquisition & Campaign Strategy

• Develop and execute B2B demand generation strategies to drive exhibitor and sponsor acquisition across GDC’s portfolio, including live event sponsorships, digital partnerships, and year-round product offerings.
• Own multi-touch campaigns (email, digital, social, ABM, SEO/SEM) from concept to execution, tracking performance against revenue goals.
• Collaborate with Digital Marketing on segmentation, targeting, database strategy, and campaign delivery optimization.
• Shape messaging across the full client journey, tailoring content for specific client personas (i.e., indie devs, middleware providers, platform partners, publishers) to increase engagement and conversion.

Sales Enablement & Asset Development

• Create and manage sales materials including sponsor prospectuses, sales decks, landing pages, and onboarding toolkits.
• Collaborate with Digital Product and Sales to package and promote GDC’s offerings.
• Serve as the key marketing partner to Sales, offering campaign updates, strategic guidance, training, and tools that support pipeline acceleration.
• Support narrative development by aligning messaging with business objectives and equipping teams to speak effectively to different segments.

Campaign Performance & Optimization

• Monitor and analyze campaign performance across event and digital product campaigns, delivering actionable insights to improve ROI and retention.
• Partner with Sales and Operations to ensure accurate lead scoring, routing, and attribution using Salesforce and Eloqua.
• Own campaign testing and optimization, including A/B testing on subject lines, CTAs, segmentation, and creative variants.

• 5-7 years of B2B marketing experience, ideally in events, tech, SaaS, or the gaming ecosystem.
• Demonstrated success executing multi-channel demand gen strategies that drive revenue and pipeline growth.
• Proficient in Eloqua, Salesforce, and data-driven campaign analysis and optimization.
• Skilled at creating sales enablement content and client-facing marketing materials.
• Excellent writing, storytelling, and persona-based messaging capabilities.
• Highly collaborative, organized, and comfortable leading cross-functional initiatives.
• Bonus points for experience in games, media, or B2B tech/creative events.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $85,000- $95,000 based on experience. 

This posting will automatically expire on 9/2/2025

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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