MARKETING MANAGER (NORTH AMERICA)

Job Summary:

JOB DESCRIPTION: MARKETING MANAGER (NORTH AMERICA)

Location: New York, Nashville, Los Angeles

Division: Ticketmaster Music

Line Manager: Senior Manager, Marketing

Contract Terms: Full Time

THE TEAM

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific. Overall, the company employs over 6,500 people. Ticketmaster was established in Phoenix, Arizona in 1976.

Ticketmaster Music manages our global concert line of business. We’re the commercial engine behind the world’s biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions. Our deep understanding of touring artists’ business needs, and our access to the technological scale and expertise of the global leader in ticketing enables “Artist-Driven, Ticketmaster-Powered” outcomes that are transforming the global concert industry.

THE JOB

The Marketing Manager plays a critical role in the tactical planning, management, and execution of B2C marketing and communications strategies supporting Ticketmaster Music’s suite of products and services. As the primary marketing point of contact for assigned touring artist and promoter clients across the United States and Canada, core responsibilities also include delivering consultative insights, expertise, and recommendations, as well as providing exceptional customer service.

This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with marketing stakeholders throughout Ticketmaster and Live Nation Entertainment. The ideal candidate excels at building deep relationships with clients and internal teams. They skillfully manage both client expectations and internal teams supporting client deliverables. Adaptable and versatile, they are comfortable playing a variety of roles depending on the situation and successfully balance strategic and operational functions in an ever-changing environment. The ideal candidate will be located within a commutable distance to a Ticketmaster office.

WHAT YOU WILL BE DOING

• Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals.
• Develop impactful B2C marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.
• Liaise with Ticketmaster Music teams globally to collaborate on campaign strategies, drive consistency across territories.
• Guide client marketing contacts in effective product usage, including reporting and marketing solutions.
• Translate demand and marketing data, proactively turn into actionable insights and learnings.
• Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics).
• Partner with B2B Product Marketing in the development of compelling presentations, sales decks, and marketing materials that effectively communicate our products and services to client stakeholders.
• Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content.
• Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns.
• Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings.
• Attend and lead meetings with clients, deliver compelling content and information via formal presentations.
• Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks.
• Establish and maintain strong relationships with internal teams, clients, and peers.
• Stay current on live entertainment and marketing industry knowledge

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS/COMPETENCIES)

• BA/BS in Marketing or a related field
• 3+ years of experience in a role with similar requirements in digital marketing or the live entertainment industry
• Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner
• Strong written and verbal communication and comprehension skills, ability to adjust style based on audience
• Exceptional organizational skills and attention to detail
• Ability to work effectively under pressure and tight deadlines
• Strong quantitative skills including analytical abilities
• Understanding and interest in the business side of live music industry
• Strong proficiency required in Microsoft Office products— particularly Excel and PowerPoint
• Proficiency in Photoshop, Google Analytics, and Salesforce preferred

YOU (BEHAVIOURAL SKILLS/COMPETENCIES) 

• Rock Solid Reliability – I earn the trust of clients, co-workers and fans; I set clear expectations; I deliver high quality work on time and on task; I take the time to do things right
• Winning Teamwork – I collaborate with others; I share information openly; I listen and take time to empathize and understand where others are coming from; I show recognition and appreciation for the contributions of others
• Act with Integrity – I am proud of the way I represent myself and the company to others; I act with good intentions; I have direct, honest conversations while creating a safe work environment for open dialogue; I represent information and data accurately and completely

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.