Sofar Sounds brings people together for intimate, unexpected experiences in spaces you wouldn't expect: living rooms, rooftops, warehouses, bookshops, and places in between. Born in a London flat in 2009, Sofar started as an answer to a simple but urgent problem: live music had lost its magic. Sofar changed that: no headliners, no ego, just artists and audiences sharing something real, and the track record speaks for itself. Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Hozier, Teddy Swims, Remi Wolf, and dozens of others played Sofar shows before anyone knew their names.
No two Sofar shows are the same. A ski jump. A cave. A hidden museum room. A private rooftop with a view. What every show shares is the same invitation: put your phone away (mostly), be present, and let something unexpected move you. Music is at the heart of what we do, but we’re growing. We're now launching new verticals like singles nights, comedy, pop-up dinner parties, and experiences we haven't even fully invented yet, all held together by an obsession with discovery, intimacy, and real human connection.
In Los Angeles, the Sofar experience has its own texture. It's the golden hour light pouring into a Silver Lake loft mid-set. A rooftop in Venice where you can hear the ocean between songs. The feeling that this city, in all its sprawling, sun-drenched, culture-saturated glory, was made for what we do. Sofar LA isn't just a local chapter of a global brand, it has its own soul. It just needs a voice..
We've built something real here. Now we need someone to make sure the rest of LA knows about it.
The Role
Please note: candidates must be based in Los Angeles.
This is a contract position for a scrappy, culturally wired marketer who lives and breathes Los Angeles. You'll own Sofar LA's marketing and socials end-to-end: the content you shoot on your phone at a show on Saturday night, the wheat-paste campaign you dreamed up on Tuesday, the SMS blast that sells out a venue by Friday.
Your job is to build a brand that is unmistakably, specifically here. Not generic live events content. Not a global template with an LA filter slapped on it. Something that could only be Sofar Los Angeles: the light, the venues, the culture, the community. You'll also support a wider team of event producers across greater LA, helping them craft their campaigns with the same visual identity and brand voice. For the right candidate, there may also be opportunities to contribute content for Sofar producers around the world, though LA always comes first.
You'll also be on the front lines of launching our new event verticals. When Sofar LA launches something new — a singles night, a comedy show, a genre-bending experience we haven't done before — you're the one figuring out how to tell that story, find the right audience, and sell it out.
If you've been waiting for a role where you have real ownership and real upside, this is it.
What You'll Do:
Own and operate @sofarsoundsla across Instagram and TikTok: strategy, shooting, editing, posting, community management, all of it
Attend 1–2 shows per week to capture content in the moment. You are the content team
Build and maintain a consistent, authentic brand voice that feels native to LA and native to the platform
Post daily, engage constantly, and grow the audience with intent
Work closely with our Senior Operations Manager to help shape event concepts from the start. If you know you can sell something, say so. The right person will have a real influence on what we program, not by booking shows, but by being the person in the room who knows what the audience wants
For every show, find the angle. What makes this event special? What's the story that makes someone click "buy"? You'll craft rich, vivid event descriptions that give people a real sense of what they're walking into
Source and select images that bring each event to life on our website. When someone lands on our events page, they should be able to scan it and instantly know which shows are for them
Ideate and execute OOH and guerilla campaigns that create real buzz: flyering, street-level activations, pop-ups, unexpected placements
Think beyond digital. How do you make someone in Silver Lake or Echo Park stop, look, and feel like they need to be at a Sofar show?
Identify and activate hyper-local partners including neighborhood accounts, community organizations, independent businesses, and tastemaker venues
Work regularly with our VP of Communications to identify angles for press and media coverage, spotting the stories worth pitching and helping bring them to life
Everything you do should ladder up to one thing: putting butts in seats
Launch and manage paid social campaigns to drive conversions
Collaborate on email and SMS copy that feels local, not like a newsletter blast
Stay plugged in with Sofar marketing managers in other cities, sharing regular updates on what you're testing, what's landing, and what isn't. This is a two-way street: you'll learn from other markets and they'll learn from you
Track performance, report on what's working, kill what isn't, and double down on what is
Social Media & Content Creation
Event Merchandising
Guerilla & Out-of-Home Marketing
Ticket Sales & Growth
Who You Are:
You are deeply, genuinely plugged into LA culture: the music, the neighborhoods, the subcultures, the conversations happening right now
You have a sharp creative eye and can shoot, edit, and publish content that actually performs — Reels, TikToks, Stories, the works
You understand that great marketing at this level is part instinct, part hustle, and part data, and you're comfortable with all three
You have ideas for guerilla and OOH campaigns that don't require a big budget, just a big brain
You're motivated by goals, not just tasks. Hitting a number feels good to you, and beating a number feels even better
You’re an excellent and proactive communicator who knows how to keep a largely remote team in the loop.
You're early in your career but you think like an owner. You don't wait to be told what to do - you're looking for a launching pad and ready to show what you’re made of.
You know LA the way a local knows LA: not from a listicle, but from actually being here
Top Skills
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