MERIT Beauty Logo

MERIT Beauty

Marketing Manager - Italy and Iberia

Posted 10 Days Ago
Remote
Hiring Remotely in USA
Senior level
Remote
Hiring Remotely in USA
Senior level
Lead the marketing strategy for Italy, Spain, and Portugal. Manage local marketing initiatives, including PR, influencer strategies, and CRM.
The summary above was generated by AI
 
MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come.

The Marketing Manager, Iberia, will lead and oversee the Merit marketing strategy for Italy, Spain and Portugal. In this role you will lead marketing and PR strategies across all marketing channels to reach the Merit consumers and effectively communicate the value proposition that drives brand awareness and sales. You will work with a global team and localised team (with agency resources) to ensure localised campaigns align to the Merit brand and the local consumer. The role will have direct responsibility for the strategy for brand/partnerships, PR and influencers, CRM, and trade marketing.

The ideal candidate should be a self-starter, comfortable working in an entrepreneurial environment. They need to be able to both build strategy and advise the EU Marketing Director on marketing priorities but also lead execution at the local market level. This role requires a team player able to work in a small, nimble organization with a global HQ based in the USA. Most importantly, this person needs to be excited to build Merit into a global beauty brand!

Responsibilities:

  • Develop, manage and execute on localised marketing strategies that are cohesive, consistent, and resonate with the Merit consumer to drive brand awareness and sales goals within the region.
  • Project manage local marketing initiatives, ensuring key milestones are met on time and on budget. Initiatives include:
    • Developing and executing on localised marketing strategies for NPD launches
    • Developing local Influencer strategies and managing execution of seeding, etc.
    • Coordinate events execution with decorator, sales team, training team and retailer to ensure retail excellence and perfect execution
    • Managing PR agency and relationship
    • Establishing and executing on key marketing and partnership opportunities
    • Planning and executing on events
    • Setting localised CRM strategies
    • Managing  Italy & Spain marketing budget across all marketing channels
  • Maintain in-depth knowledge of local market trends, demographics and customer needs, behaviours and reactions.
  • Manage the local marketing content calendar across cross-functional departments.
  • Produce campaign post-mortems and carry learnings forward to future initiatives.
  • Remain informed on both global and localised goals and leverage information to make informed, data based marketing decisions.
  • Stay informed about competitors within the region: identify opportunities for differentiation and innovation based on insights.
  • Carefully consider current and future business objectives, opportunities, and costs when making decisions, incorporating the short and long-term trade-offs.
  • Proactively anticipate and rectify obstacles to goal achievement using critical problem solving skills, target specific KPI's relevant to the business.

Qualifications:

  • 6+ years of experience in marketing, with at least 3+ years in generalist marketing roles (strong preference for candidates with beauty experience).
  • A successful record of owning the creation and execution on marketing briefs that resulted in significant ROI.
  • A thorough understanding of Influencer marketing, with an ability to create campaigns that resonate on social media and gain brand awareness.
  • Extensive experience developing stories and compelling content to drive conversion.
  • The ability to effectively partner with and manage local PR agencies.
  • Strong organisational and project management skills, including proven ability to manage projects and partner with various levels in the organisation.
  • High-level attention to detail and accuracy in execution of work and tasks.
  • Excellent written and verbal communication skills.
  • An ability to effectively communicate with internal teams and external vendors in a way that represents the brand effectively.
  • An ability to work in a fast-paced environment.
  • An ability to work autonomously and provide self-direction.
  • Passion for beauty and ability to demonstrate and motivate teams.

You may review our California Applicant Privacy Notice here. 

HQ

MERIT Beauty Los Angeles, California, USA Office

Los Angeles California, Los Angeles, CA, United States

Similar Jobs

5 Minutes Ago
Remote
Pennsylvania, USA
153K-235K Annually
Senior level
153K-235K Annually
Senior level
Healthtech • Logistics • Pharmaceutical
The Sr. Director, SAP Technical Administration leads all technical administration of SAP applications and oversees a team providing project and production support, ensuring efficient IT service delivery aligned with business strategy.
Top Skills: AnsibleApache TomcatArchive CenterAzure EventhubAzure SynapseCloud ConnectorDatabricksDockerGitHana CockpitHana DbJenkinsJIRAKafkaKubernetesMssqlNginxOpentext ExstreamOraclePostgresRedwood RunmyjobsSap BtpSap Data IntelligenceSap DatasphereSap FioriSap LvmSap PoSap S/4HanaSap SltSolution ManagerTerraformVendavoVertexVMware
4 Hours Ago
Remote or Hybrid
US
Senior level
Senior level
Fintech • Legal Tech • Payments • Sales • Software
The Director of Content Strategy leads content creation and strategy, focusing on customer engagement and measurable marketing outcomes, while managing a team of strategists.
Top Skills: CmsGa4SalesforceTableauVideo Platforms
4 Hours Ago
Remote or Hybrid
Texas, USA
78-107
Senior level
78-107
Senior level
Healthtech • Software • Analytics • Biotech • Pharmaceutical • Manufacturing
This role involves implementing marketing strategies, building relationships with decision makers, achieving sales goals, and analyzing market conditions to support oncology pharmaceuticals.
Top Skills: Account Management SoftwareData AnalysisSales Strategies

What you need to know about the Los Angeles Tech Scene

Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.

Key Facts About Los Angeles Tech

  • Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
  • Key Industries: Artificial intelligence, adtech, media, software, game development
  • Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
  • Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account