Plans and executes email, website, landing page, and social media campaigns. Creates content, visual assets, email templates, flyers, brochures, and guidebooks using HTML, CSS, Canva, and Adobe tools. Manages campaign performance, deliverability, engagement, and conversion metrics; maintains marketing systems and image libraries; supports paid and organic social initiatives; and coordinates marketing projects with internal design teams and suppliers.
Overview
Qualifications
We are looking for a highly creative and strategic Digital Marketing Senior Executive who has hands-on experience in planning and executing digital including email and social media campaigns, developing content strategies, and creating visually engaging social media creatives using graphic design tools. This role requires a blend of creative thinking, strategic planning, and strong execution skills.
Qualifications
Job Requirements:
- 3 to 5 years of experience with strong execution skills and managing small projects
- Good knowledge of email marketing, best practices and skills with HTML and basic CSS for editing and creating emails
- Proven design skills and ability to create engaging content and visual campaigns
- Experience with Canva and Adobe Creative Suite, including Photoshop and Dreamweaver.
- Experience working in email campaign management tool; Acoustic, Mailchimp would be preferable.
- A keen eye for visual storytelling to evoke wanderlust and loyalty among memebr
- Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time
(May perform other duties as requested that may not be specifically addressed in this document)
Responsibilities and Accountabilities
- Create and curate content for email marketing, websites, landing pages and social media channels.
- Assist with the design of responsive and visually appealing email templates using HTML and CSS.
- Assist with maintaining the Deals Management System (DMS) with upcoming emails
- Execute email marketing campaigns to drive customer engagement and conversion.
- Optimize email deliverability, open rates, click-through rates (CTR), conversion metrics and performance analysis.
- Produce additional marketing communications, such as flyers, brochures and guidebooks and others.
- Assist with the production of artwork, sourcing images and writing and editing copies.
- Ensure all images used are accurate, in compliance with suppliers’ branding guidelines and update our image library with the latest images from our suppliers.
- Partner with design teams align messaging and campaign delivery.
- Support broader digital initiatives including paid ads and organic social content
- Work in accordance with the strategy and briefs defined by the manager.
- Assist the team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested.
- Undertake other duties which may be negotiated from time to time with the Manager
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