Marketing Director - US

Marketing Director - US

Pixi Inc. – Los Angeles, California (On-site)

OUR COMPANY

Pixi Beauty is one of the fastest-growing independent beauty brands, globally recognized for our skin-loving makeup and skincare solutions. As we expand in the US market, this role plays a critical part in bringing the Pixi experience to life through community, creators and elevated eventing.

THE ROLE

Reporting directly to the Chief Marketing & Culture Officer, the Marketing Director - US leads the execution and rollout of Pixi’s global marketing plans across the United States, with a major focus on eventing, creator relations, reporting and accountability. This role is the senior day-to-day lead in LA, ensuring the US marketing team is organized, aligned, delivering on time and working at the level expected of a global beauty brand.

KEY RESPONSIBILITIES

1. Team Leadership & Accountability

• Lead, support and mentor the US marketing team while setting clear expectations and workflows.
• Establish a culture of accountability, ensuring each team member understands deliverables, timelines and KPIs.
• Serve as the senior point of contact in LA for cross-functional teams, ensuring strong alignment despite time-zone differences.

2. Reporting, Tracking & Performance Management (Top Priority)

Reporting is a core responsibility of this role and essential for keeping the US team aligned, consistent and accountable.

• Own weekly and monthly reporting across:
  • Influencer activity and deliverables
  • Creator content and performance
  • Event attendance, impact and content output
  • PR sample sends and asset needs
  • Campaign execution status
  • Affiliate and virtual event performance
• Deliver structured, concise and insight-led updates to the CMCO and global leadership.
• Implement reporting systems and routines that ensure nothing falls through the cracks.
• Identify gaps quickly, escalate risks and propose solutions to keep workstreams on track.

3. US Market Execution & Rollout

• Implement global marketing plans into strong, timely, on-brand US execution.
• Ensure all components (events, creator activity, PR support, content, social, seeding) are delivered accurately and punctually.
• Align closely with global direction while activating relevant local opportunities that enhance impact.

4. Influencer, Creator & Community Execution

• Build and deepen relationships with US creators, influencers, VIPs and affiliates.
• Oversee daily gifting, seeding, creator communication and content support.
• Ensure community remains central to everything we do, reinforcing loyalty and brand affinity.

5. PR Support & Sample Management

• Manage product allocations, sample coordination and shipping for press, creators and partners.
• Ensure all assets, images, messaging and product lists are accurate and delivered on time.
• Keep an organized and well-tracked system for US sample inventory and outgoing shipments.

6. Events & Experiential Leadership

• Weekly Influencer Events

• • Develop and execute weekly events across key US markets targeting local creators.
  • Build concepts tied to launches, seasonal themes, cultural moments and community needs.
  • Oversee all logistics: RSVPs, timelines, budgets, vendor partners, content capture and recaps.

• Boutique Event Maximization

• • Turn Pixi boutiques into ongoing creator hubs with consistent, intimate, high-impact events.
  • Host creator gatherings, meet-ups, tutorials, mini masterclasses and content sessions.
  • Ensure boutiques feel welcoming, elevated and aligned with Pixi brand values.

• Virtual Masterclasses & Affiliate Engagement

• • Plan and host virtual sessions for affiliates and creators tied into:
    • Launches
    • Campaign themes
    • ShopMy programs
    • Seasonal education moments
  • Coordinate presenters, product lists, assets, run-of-show and creator follow-ups.

• Event Reporting

• • Provide next-day highlights and insights following every event.
  • Deliver full event reports weekly, including content output, creator engagement, impact and recommendations.

7. Campaign Rollout & Cross-Functional Delivery

• Implement US deliverables for global campaigns (assets, timelines, content needs, seeding, creator involvement).
• Work closely with Creative, Digital, Social, Operations and Education to ensure readiness.
• Flag bottlenecks quickly and keep all teams aligned.

8. Brand Stewardship

• Uphold Pixi’s tone, aesthetic and values across all US execution.
• Ensure creator and community experiences consistently reflect Pixi’s warm, elevated, skin-loving brand identity.

QUALIFICATIONS

Experience:

• 7–10 years of experience in beauty or a related consumer category, with deep involvement in:
  • Event production 
  • Creator/influencer programs 
  • Community building 
  • Campaign execution 
• Experience leading teams and managing high-volume execution 

Skills & Attributes:

• Highly organized, structured and detail focused.
• Strong communicator with natural leadership presence.
• Exceptional project management skills with the ability to prioritize across multiple workstreams.
• Strong people skills and relationship-building ability.
• Passionate about beauty, creators and building community.