As a Marketing Data Analyst, you will analyze marketing data to improve campaign performance, validate hypotheses using AI tools, optimize strategies, and build dashboards to track key metrics.
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
Who you are?
You're a data-obsessed, self-starting marketing analyst who thrives in fast-paced, dynamic environments. You're not just comfortable with data; you're passionate about uncovering hidden insights and using them to drive tangible results. You embody our values of Move Fast, Be Bold and Direct, Obsessively Put Customers First, Find a Way, Drive Outcomes, and Innovate and Simplify. You're eager to collaborate with smart folks from around the world, learn from diverse perspectives, and contribute to a team that's revolutionizing the FinTech space. You're excited by the challenge of working with both traditional and non-traditional marketing channels, from social media and newsletters to programmatic advertising, and you're always looking for innovative ways to leverage data to improve performance. You're proactive, resourceful, and you love the challenge of quickly validating ideas using low-code/no-code AI tools before scaling them for full production. You're not just looking for a job; you're looking for an opportunity to make a real impact.
How will you create an impact?
Uncover Hidden Opportunities? You'll dive deep into our marketing data across all channels (social media, newsletters, programmatic, etc.) to identify trends, patterns, and opportunities to improve ROAS, and conversion rates, and decrease cost of capital. Impact: Directly influences marketing strategy and budget allocation, leading to increased efficiency and ROI.
Validate and Iterate: You'll use low-code/no-code AI tools to quickly validate marketing hypotheses and test new ideas before investing in full-scale development. Impact: Accelerates experimentation and innovation, allowing us to rapidly adapt to market changes and capitalize on emerging trends.
Data-Driven Optimization: You'll use data insights to optimize marketing campaigns, targeting, and messaging, leading to improved performance and customer engagement. Impact: Drives continuous improvement in key marketing metrics, maximizing the impact of our campaigns.
Collaborate and Influence: You'll work closely with strategists and other stakeholders to share your insights and influence marketing strategy. Impact: Fosters a data-driven culture within the marketing team, ensuring that decisions are based on evidence rather than intuition.
Build and Automate: You'll develop and maintain marketing dashboards and reports to track key metrics, visualize performance, and automate reporting processes. Impact: Provides transparency into marketing performance and frees up time for deeper analysis and strategic thinking.
Measure and Analyze: You'll analyze customer behavior across the marketing funnel to understand user engagement and identify areas to improve the customer journey. Impact: Improves customer experience and drives higher conversion rates.
Experiment and Innovate: You'll proactively identify opportunities to improve conversion rates and other key metrics through data analysis and experimentation. Impact: Drives innovation in marketing tactics and strategies, keeping us ahead of the curve.
What you should have?
Data Expertise: Strong analytical skills and experience with data analysis techniques, including statistical modeling and data visualization.
Marketing Channel Mastery: Deep understanding of various traditional and non-traditional marketing channels, including social media, newsletters, programmatic advertising, and more.
Low-Code/No-Code Proficiency: Experience working with low-code/no-code AI tools for rapid prototyping and validation.
Technical Skills: Proficiency in marketing analytics tools, specifically Google Analytics, Funnel, and Looker.
Communication and Collaboration: Excellent communication and collaboration skills, with the ability to effectively present data insights to both technical and non-technical audiences.
Self-Starter Mentality: A proactive and resourceful approach to problem-solving, with a strong bias for action.
Passion for Innovation: A desire to experiment with new tools and techniques and a passion for pushing the boundaries of marketing analytics.
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:
-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
-A diverse & distributed team of doers, innovators, and experts
-Shared employee benefit plan (medical, vision, & dental)
-Strong autonomy with support from leadership
-Annual learning support And more!
Equal Employment Opportunity
DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
Top Skills
Funnel
Google Analytics
Looker
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