Marketing Coordinator

About eSpark Learning

At eSpark Learning, we're on a mission to reimagine education in a student-centered way, making high-quality learning accessible to all students, regardless of background or circumstance. We have the utmost respect for the job that elementary teachers do day in and day out, and we want to be their most valued tool for differentiated instruction and driving engagement in their classrooms. We have over a million students on our platform, and school and district customers in all 50 states.

We’re using AI to personalize learning for every student. We’re not just leveling lessons to a student’s ability; we’re customizing the lesson content itself around the student's background and interests. In the last 12 months we've launched several new AI-driven features, like our recently shipped AI-based tutors for phonics and writing.

Our remote culture is deeply rooted in a collegial, collaborative atmosphere. We prize scrappiness, resourcefulness, and a genuine passion for our mission. If you're looking to make a substantial impact in the world of educational technology, we'd love to welcome you aboard.

The Role

As a Marketing Coordinator, you will report into the Senior Marketing Manager and work closely with the Marketing, Sales, and Customer Success teams.

We are seeking a Marketing Coordinator to support the growth of eSpark by creating high-impact marketing collateral, enabling our customer-facing teams to have meaningful interactions with teachers and administrators, and coordinating conference and event initiatives. This is a contract-to-hire position designed to lead to full-time employment based on success in the role.

This position is ideal for an individual with K-12 education experience (i.e. teaching, administration) and/or edtech experience who demonstrates strong communication skills, a desire to grow their strategic marketing skills, and some portfolio of digital marketing work in edtech or a closely related field.

Core Responsibilities:

Content and Enablement

• Manage and organize eSpark’s library of customer-facing collateral to support product launches, feature releases, and key initiatives.
• Write and collaborate on the creation of new high-value marketing resources (one-pagers, case studies, videos, decks, etc.) aligned with key state and regional priorities.
• Enable customer-facing teams on how to effectively use marketing materials and support specific use cases, as needed.
• Monitor usage of collateral across sales and CS teams, improving adoption, tracking internal sentiment via surveys, and identifying the most effective content to drive pipeline.

Conferences and Events

• Plan and execute event logistics, including conference registrations, booth setup, swag ordering, speaker proposals, and pre/post-event outreach.
• Own and maintain the conference calendar, tracking spend to ensure events generate strong ROI in terms of lead and opportunity creation.
• Collaborate with sales and CS to submit at least one speaker proposal per applicable event and coordinate preparations with internal and external speakers.
• Support lead generation efforts by managing bulk outreach before and after conferences and tracking marketing-influenced pipeline contributions.

Key Competencies

• Mission-Driven Communicator: You’re passionate about supporting elementary education, and you have a keen eye for messaging that resonates with teachers and administrators alike.
• Resourceful Problem Solver: When you see something that can be improved, you take the initiative to find solutions and improve processes–both for yourself and the broader team.
• Highly Organized Executor: You’re able to manage multiple projects and deadlines, with strong attention to detail and a good sense of accountability.
• Growth-Oriented Learner: You’re eager to learn from feedback and from stakeholders across the company, continuously building your skills to bring new projects to life and drive greater impact.
• Data-Informed Marketer: You’re all about the data. You’re comfortable tracking and reporting out on metrics that show the impact of your projects (lead generation, conference ROI, etc.)

Qualifications

• Strong writing and editing skills, with a shareable portfolio showcasing your marketing or education-focused content.
  • If you’re an educator, we’re looking for:
    • 2+ years of experience in elementary ELA and/or math subject areas
    • Prior work you’ve done to promote or market educational materials, events in your classroom/school/district, or other relevant projects–along with the rationale behind your work
  • If you’re a marketer, we’re looking for:
    • 2+ years of relevant experience in marketing, sales enablement, events, or related fields (edtech or education industry preferred)
    • Examples of prior customer-facing or promotional materials you've developed–along with the rationale behind your work
• Familiarity with marketing automation tools (Customer.io, Intercom, Zapier) and CRM platforms (Salesforce) preferred.
• Bonus - Visual and/or web design skills (basic graphic design, email assets, swag design, etc.)

Why eSpark?

Joining eSpark means being part of a team that values innovation, education, and the power of technology to transform learning experiences. We offer the chance to make a significant, direct impact on the way education is delivered and experienced, all while working in a supportive, flexible environment that prioritizes your growth and well-being. Compensation for this position will include stock options that will allow you to benefit from your impact on the company’s growth.

At eSpark, we believe all people—adults and students alike—deserve respect for who they are. We work hard to make eSpark an environment in which everyone can thrive and succeed. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

This role is contract-to-hire, with the opportunity for a full time role given success. In addition to a competitive salary and stock options, eSpark offers full healthcare coverage (including vision, dental, and mental health benefits) for full-time employees, generous vacation and parental leave policies. We are a fully-distributed company and provide benefits around supporting remote work, including your choice of technical equipment. We believe in work-life balance and respect nights and weekends.

Ready to take on the challenge? We can't wait to hear from you.

eSpark participates in e-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.