Marketing Communications Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute downstream inbound and outbound marketing campaign strategies that align with Gator Bio’s overall business goals and target markets.
• Collaborate with the Senior Marketing Manager to create key communication strategies, including messaging, ICP targeting, digital and social media plans, and PR initiatives to elevate corporate and product brands.
• Under the direction of the Senior Marketing Manager, execute digital strategy and manage the supporting infrastructure, including web properties, campaign automation, and social media execution to deliver a world-class customer experience.
• Work cross-functionally with the sales team to identify marketing needs, develop tailored campaigns, and provide tools and assets that enable sales success.
• Partner with the Senior Marketing Communications Specialist to plan and deliver branding and awareness campaigns that reinforce Gator Bio’s identity and positioning.
• Collaborate with regional sales and marketing teams to understand global market needs and implement localized campaigns and initiatives that drive measurable outcomes.
• Manage marketing resources and campaign budgets to achieve lead generation and revenue contribution targets each year.
• Monitor and analyze campaign performance metrics to identify areas for optimization; adjust tactics based on data-driven insights.
• Measure, evaluate, and report marketing program effectiveness to leadership and key stakeholders to inform future investment and strategy decisions.
• Partner with commercial teams to develop and execute event strategies for key internal and external events, ensuring consistent and impactful corporate and product messaging.
• Support all aspects of the Gator Bio brand, including strategy, tactical execution, and messaging development, to strengthen market presence and profitability.

QUALIFICATIONS

• Bachelor's or advanced degree in marketing, communications, business, or a related field; OR equivalent work experience with results-oriented success; relevant certification a plus.
• 5+ years of related work experience in demand generation, or integrated campaign management, Within the life sciences, biotechnology, or scientific instrumentation industry preferred, but not required.
• Proven track record of developing and launching successful marketing campaigns that generate leads and increase measurable revenue impact.
• Excellent communication, collaboration, and project management skills 
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. 
• Demonstrated creativity in the execution of multi-channel communications and marketing campaigns.
• Experience with graphic design or creative platforms using basic principles of design 

POSITION REQUIREMENTS

• To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Technical Skills:
• Proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics, or equivalent).
• Strong understanding of digital marketing channels—email, web, SEO, SEM, and social media—and how to integrate them into cohesive campaigns.
• Experience with content management systems (e.g., WordPress or similar).
• Familiarity with creative tools and platforms (Adobe Creative Suite, Canva, etc.) a plus.
• Excellent data analysis and reporting skills to measure marketing ROI and identify areas for optimization.
• Core Competencies:
• Strategic thinker with hands-on ability to execute and manage multiple marketing campaigns simultaneously.
• Strong written and verbal communication skills, with the ability to translate complex technical information into compelling messages for scientific audiences.
• Collaborative and proactive team player, comfortable working across global teams time zones, sometimes requiring early or late team meetings.
• Highly organized, detail-oriented, and able to manage multiple priorities and deadlines.
• Results-driven mindset with a focus on lead generation, pipeline growth, and revenue contribution.
• This role will require long periods of standing, sitting, and walking.
• This is a largely sedentary role; however, the need for some standing and walking will be required.
• The employee will be required to use hands for computer work.
• Must pass a health screening.