Marketing Automation Director

Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers —  helping them improve their quality of life. 

Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable.  At Transfr, we believe the future starts with innovative workplace training and skills development. We’re building bridges between schools, workplaces, and governments to help improve training and job placement pipelines and create a better tomorrow, today. 

Summary: As the Marketing Automation Director, you will develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. You’ll be responsible for growing our consented email database, improving email deliverability, and driving high-performing, targeted email campaigns. With a focus on HubSpot and Salesforce integration, you'll work cross-functionally to ensure that marketing automation efforts are closely aligned with sales and revenue teams.

Key Focus Areas:

• Marketing Automation Strategy & Execution
• Email Database Optimization
• Email Deliverability Optimization
• CRM & Data Management
• Reporting & Analytics
• Cross-functional Collaboration

Marketing Automation Strategy & Execution:

• Develop and implement a comprehensive marketing automation strategy to drive lead generation and engagement.
• Design trigger-based workflows, segmentation, and personalization to maximize campaign effectiveness.
• Leverage A/B testing to optimize open and click-through rates.
• Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data privacy regulations.
• Use intent-based signals (e.g., content downloads, demo requests) to trigger timely, relevant follow-ups.
• Incorporate interactive email elements (polls, surveys, quizzes) to boost engagement and gather valuable insights.

Email Database & Deliverability Optimization:

• Grow and maintain a high-quality email audience through acquisition and re-engagement tactics.
• Ensure database health with regular data cleansing and management of unengaged or outdated contacts.
• Implement segmentation strategies to enhance audience targeting and support Account-Based Marketing (ABM) initiatives.
• Improve email deliverability by managing domain authentication (SPF, DKIM, DMARC) and monitoring sender reputation.
• Proactively reduce bounce rates and maintain high deliverability standards.

CRM & Data Management:

• Stay up to date with HubSpot advancements, exploring automation and AI-driven personalization features for continuous optimization.
• Partner with RevOps to ensure seamless integration between HubSpot (marketing automation) and Salesforce (CRM) for accurate lead tracking, reporting, and improved sales-marketing alignment.
• Implement progressive profiling to collect richer prospect data over time without adding friction.
• Develop and refine lead scoring models to prioritize high-intent prospects and improve conversion rates.

Reporting & Analytics:

• Define, track, and report on key email and marketing automation KPIs.
• Use heatmaps, engagement analytics, and cohort analysis to refine email performance and strategy.
• Collaborate with the Learning Intelligence team to standardize data definitions and improve data quality.

Cross-functional Collaboration

• Work closely with Sales, RevOps, and Customer Success to streamline lead nurturing and handoff processes.
• Partner with Product Marketing and other marketing team members to deliver personalized product updates, content, and onboarding sequences for prospects and customers.

Qualifications:

• Minimum 5 years of direct experience administering marketing automation systems, with a focus on developing and executing email marketing strategies.
• Strong understanding of email deliverability and best practices to improve inbox placement and sender reputation including Google Postmaster Tools.
• A natural interest in keeping up with email service provider (ESP) algorithms, deliverability guidelines, and the latest industry trends.
• Highly analytical, with the ability to track and report on key performance metrics, optimizing email campaigns based on data insights.
• Ability to manage multiple projects simultaneously.
• Goal-oriented with a track record of achieving measurable results through automation and email marketing.
• Excellent collaboration skills, with the ability to work cross-functionally with teams such as sales, content, and product marketing.
• Experience with multi-touch attribution data collection and reporting.
• Experience with Wordpress, Hubspot and Hubspot - Salesforce integration is highly preferred.
• Experience in B2B marketing with an understanding of lead routing and lifecycle tracking.

What We Offer:

The base salary range for this position is expected to be between $150,000-160,000 with the actual base salary amount and title dependent on a number of factors, including but not limited to a candidate’s credentials, relevant experience, and primary job location. In addition to salary this role is eligible for additional company benefits such as stock options, 401(k), paid vacation and sick time, and medical/dental/vision insurance.

In Closing:

If you're looking to make a big difference in the lives of others, we invite you to join us on our mission to make learning more intuitive and help individuals develop the skills they need for career success. 

Be a part of creating pathways to prosperity by helping to develop training simulations to teach skills that lead to well-paying jobs, for all.

At Transfr, we embrace diversity because it breeds innovation. Transfr is an equal opportunity employer that participates in E-Verify committed to providing equal employment opportunities to all applicants, consultants, and employees, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

**Must be authorized to work in the United States without restriction**

Learn more at transfrinc.com