Marketing Associate

Since 2019, hello82 is a platform deeply rooted in the vibrant world of K-pop. We specialize in creating connections between fans and their favorite K-pop artists through a fusion of innovative marketing strategies, immersive music distribution, and providing unparalleled experiences that resonate with fans worldwide. As an independent music label and distribution arm, hello82 is rapidly expanding alongside the ever-growing community of K-pop fanbases. Some of our artists include: ATEEZ, P1Harmony, xikers, THE BOYZ, STAYC, and ONEUS.

Position: Marketing Associate

Location: hello82 LA 7323 Beverly Blvd, Los Angeles, CA 90036

Work Hours: Mon-Fri 10:30AM-7:30PM

Develop and Implement Marketing Strategies:

• Create and execute comprehensive marketing strategies that enhance brand awareness and drive fan engagement.
• Create engaging content including text, image, and video posts.
• Monitor and respond to audience comments and inquiries.

Brand Partnerships:

• Identify and secure strategic partnerships with brands that align with hello82's mission and audience.
• Manage relationships with partners, ensuring mutual benefits and successful collaboration.
• Develop co-branded campaigns and promotional activities to leverage partner networks and enhance visibility.

Market Research and Competitive Analysis:

• Perform competitive research to understand the market landscape and identify opportunities for growth.
• Analyze trends within the K-pop industry and broader entertainment sector to inform marketing strategies.

Campaign Management:

• Work directly with other teams to design and implement key marketing campaigns.
• Plan, execute, and oversee analysis of marketing campaigns, ensuring they meet goals.

Content Creation and Management:

• Create compelling and shareable content appropriate for various marketing channels, including social media channels.

Communication and Collaboration:

• Serve as a liaison between hello82 and external partners, fostering strong communication and collaboration.
• Coordinate with internal teams to ensure cohesive and effective marketing efforts across all platforms.

• 3-4 years experience required.
• Genuine interest in the latest marketing trends and a passion for K-pop.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Experience in managing brand partnerships and executing successful co-branded campaigns.
• Proven ability to build and maintain relationships with partners.
• Strong analytical skills and the ability to perform market research and competitive analysis.
• Ability to create and manage engaging content across various marketing channels.

In your cover letter, please tell us about your K-POP journey.